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Americans bombarded the Web in December to score big deals on holiday shopping
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Reston: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for December 2012 based on data from the comScore Media Metrix service.
Retail sites encountered their busiest month of the year in December as Americans bombarded the Web...
comScore vCE registers Wide Adoption Among Agencies
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Reston : comScore, Inc. has announced that the validated Campaign Essentials (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which...
Black Friday Dazzles in Brazil with Nearly 5 Times Higher Spending
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Sao Paulo: comScore has released an analysis of Brazil retail e-commerce spending growth on Black Friday (November 23) relative to the rest of the 2012 online holiday shopping season through November 27 for a selection of leading retailers. Black Friday saw a 368 percent increase in online spending compared to the average online shopping...
comScore Appoints Judy Bahary as SVP of CPG Marketing Solutions
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Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Judy Bahary has joined comScore as Senior Vice President of Marketing Solutions for the Consumer Packaged Goods (CPG) industry and will be based in Chicago. Ms. Bahary will be responsible for comScore’s business development efforts...
Nielsen and comScore to enter into a cross-licensing agreement
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New York : Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and analytics around what consumers watch and buy, and comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, recently announced the companies have settled their patent disputes.
As part of this settlement both companies will enter into...
comScore launches Segment Metrix 2.0 for Advanced Audience Segmentation
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Reston :comScore, Inc. has announced the availability of Segment Metrix 2.0, the next generation of comScore’s audience segmentation tool providing actionable insights into the online behaviors of Internet users in specific market segments. Segment Metrix 2.0 adds six industry-leading segmentation approaches from Kantar Shopcom, IXI...
comScore Q3 revenue grows 29% year-over-year
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Reston :comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced financial results for the third quarter of 2011.
In the third quarter of 2011, comScore achieved record quarterly revenue of $58.8 million, which was an increase of 29% over the third quarter of 2010. GAAP loss before income taxes was ($5.7) million...
US Students and Teachers Kick Off New School Year at Education Sites
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Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for September 2011 based on data from the comScore Media Metrix service. Online Gambling sites witnessed the strongest lift in traffic in September with sports betting front-and-center...
Facebook Mobile Audience in US Approaches 60 Million Users
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Reston :comScore, Inc. has released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past year. The study also provided new insights into...
Online Advertising Lifts In-Store CPG Brand Sales :comScore , dunnhumbyUSA Research
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Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, have released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers.
Retail...