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Affluent consumers :A tempting target for digital marketing efforts !
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By any measure, affluent consumers in the US constitute a large market. Using a minimum of $100,000 in yearly household income as a threshold, an Ipsos Mendelsohn study last year put the number of affluent adults at 58.5 million. Their heavy use of the internet and mobile devices makes them a tempting target for digital marketing efforts.
“The...