Home » Posts tagged with "Google"
Trends emerge in app preferences of iPhone vs. Android users
Tweet
Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
Gulf countries lead in mobile internet access
Tweet
The Arab Spring in 2011 prompted many to take notice of the digitally connected youth who spearheaded—and sustained—the political movements in the Middle East and North African countries. These countries have relatively low overall internet penetration. However, the young culture, as well as the experience and coordination of...
Social Media Marketing Can Get Out of Sync with Consumers
Tweet
Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
More Tablet Owners Mean More Mobile Activity in Spain
Tweet
Despite a depressed economy and staggeringly high unemployment, internet users in Spain have not been deterred from acquiring the latest consumer electronics device to go mainstream—the tablet. Since 2011, tablet ownership has nearly tripled, to reach 23% of adult internet users in June, according to a joint study from the Interactive...
Marketers Watching Google+ for SEM Impact
Tweet
Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.
In September 2012, Google announced that 400 million people had signed up for Google+ worldwide and that there were 100 million actively monthly users. But...
Strong growth for Facebook and Google expected as others see shares shrink
Tweet
Google will earn more US display advertising revenues than any other company this year, topping the market with a 15.4% share, according to new estimates by eMarketer. The milestone means Google now holds more share than any other company in each of the US search, display and mobile advertising markets.
Google is expected to take home $2.31...
US Digital Ad Spending to Top $37 Billion in 2012 as Market Consolidates
Tweet
eMarketer estimates that marketers will spend $37.31 billion on digital advertising in 2012. Digital ad spending will rise 16.6% this year, and will experience double-digit growth through 2014.
Based on the Interactive Advertising Bureau/PricewaterhouseCoopers data for the first two quarters of 2012, and because the digital ad spending market...
Google acquires mobile office software company Quickoffice
Tweet
San Francisco, June 6 (IANS) Google Tuesday announced that it has acquired mobile office software company Quickoffice.
"Quickoffice has an established track record of enabling seamless interoperability with popular file formats, and we'll be working on bringing their powerful technology to our Apps product suite," said Google...
Google+ Holds Promise but Remains Weak on Usage
Tweet
In the second half of 2011, after months of speculation about whether—and how—Google would finally “get” social, the search giant rolled out Google+ to great fanfare. For tens of millions of users of other Google products, there was little obstacle to joining the new social network. But in spite of its fast growth...
Google to outpace Facebook’s display ad revenues by 2013
Tweet
Facebook’s fast-rising ad revenues, all of which come from display advertising, and Google’s strategy to diversify ad revenues and move in on the display market mean that the two web giants will battle for the top spot in US display ad revenues over the next few years.
eMarketer estimates that Facebook eked out a win over Google...