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Saatchi & Saatchi Italy launches new Toyota Auris Hybrid campaign
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Saatchi & Saatchi Italy has developed the communication campaign for the European launch of the new Toyota Auris Hybrid.
For the Italian agency this is an important reaffirmation, as the agency had already created the European launch campaign for the new Yaris for Toyota Motor Europe.
The New Toyota Auris Hybrid is a real innovation....
Europe Tops US in Mobile Ad Response Rates
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US consumers are some of the biggest users of smartphone and tablet devices in the world, so why is their response to mobile ads so poor? According to Q3 2011 research from Nielsen, smartphone and tablet users in Germany, Italy and the UK responded more favorably to mobile ads than US device owners did. With smartphone ads, in particular,...
Saatchi & Saatchi Italy Wins Enel Pitch
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Milan : Saatchi & Saatchi Italy has won the communications budget for the Enel Company, Italy's largest energy provider.
The pitch started back in April 2011 and involved idea conception, strategic support, creation and production of advertising campaigns to run both above the line in classic media and in new media, for Enel and...
MTV’s Jersey Shore premiers in Italy
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Los Angeles : Get ready to say "G.T.L." in Italian! MTV has announced that Season Four of its hit series "Jersey Shore" will premiere Thursday, August 4 at 10p.m. ET/PT, as the cast goes to Florence, Italy. This summer will be hotter than ever when America's favorite roommates head overseas to learn all about...
BBC launches History Magazine in Italy
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BBC History Magazine, Britain's market-leading history title, launches in Italy this month following a licensing deal between BBC Magazines and Sprea International srl, part of the Sprea Editori Publishing Group.
BBC History Magazine brings history to life with informative, lively and entertaining features written by the world's leading...