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Kantar Enhances digital media measurement capabilities ,acquires AdGooroo
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WPP announces that its wholly-owned operating company Kantar, the information, insight and consultancy group, has acquired AdGooroo, Inc. ("AdGooroo"), a leading provider of global digital media intelligence.
Founded in 2004 and based in Chicago, AdGooroo employs 30 people and has unaudited assets of $1.3 million. The company,...
GroupM,Kantar launch media planning tool MMatch
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GroupM and Kantar have created MMatch, a media planning approach that allows advertisers to buy online advertising more closely against their own customer segmentation.
By combining the research assets of the Kantar group with the targeting and optimization capability of data-rich audience buying platforms like GroupM’s Xaxis, MMatch...
Kantar acquires Global Market Insite, Inc.
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WPP announces that its wholly-owned operating company Kantar, the information, insight and consultancy group, has acquired the stock of Global Market Insite, Inc. (“GMI”), a global provider of technology solutions and online panels to the market research industry. GMI will be aligned with Lightspeed Research, a division of Kantar,...