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Marcus John is BBC Olympic Sponsorship commentator
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On Monday (23rd July), Marcus John, head of MediaCom Sport, was interviewed by the BBC News Channel at its Olympic News Centre about advertising and sponsorship around the Olympics and its impact on brands.
Speaking about the strict Olympic advertising policy, which includes a ban on in-stadium advertising and using the Olympic trademark,...
Marcus John named 2011 Agency Innovators by The Internationalist
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The Internationalist's sixth annual Innovators celebrates thirty men and women from around the globe who were nominated by their industry colleagues.
According to their peers, the 2011 Innovators are leading lights- champions of multinational strategy, adept at innovative communications, individuals who think about advertising in new...
MediaCom Worldwide launches new global sports division
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MediaCom Worldwide has launched a new global sports division, MediaCom SPORT. It will be headed by Global Head of Sports Marcus John, who was previously SVP & Managing Director of IMG Consulting Asia/Pacific.
The new division has been created as a result of the increasing power of sports with consumers and MediaCom’s understanding...