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More Women using tablets than men :eMarketer
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The print industry has looked to tablets as a potential savior of a suffering business. Whether digital ad revenues will make up for print losses remains to be seen, but millions of tablet users have taken to the devices to access periodicals on a regular basis.
More than a third of tablet users in the US read newspapers on their devices...
Men Begin to Catch Up with Women on Twitter: eMarketer
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US usage of Twitter is still continuing to grow at healthy rates, though double-digit increases will end in 2014, eMarketer predicts.
This year, 31.8 million US internet users of any age will access Twitter at least monthly, up from just over 25 million in 2011 and rising to nearly 40 million by 2014. For the first time, in 2012, that number...
Women watch more traditional television, while men turn to online and mobile video
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The number of hours in the day may not be growing, but the amount of time US consumers spend with media is—thanks to multitasking. The audience’s ability to simultaneously watch TV, text with a friend and browse the web on a tablet (whether they actually pay attention to all three things or not) has meant that, while there are...
Men More Willing to Share Personal Information on Social Media
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Online privacy is a major issue with consumers right now, and users—whether men or women, old or young—have different preferences when it comes to sharing personal information on social media sites.
Market research company uSamp surveyed 600 social media users who visited such sites at least a few times a week. It found that...