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comScore vCE registers Wide Adoption Among Agencies
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Reston : comScore, Inc. has announced that the validated Campaign Essentials (vCE) family of products, including audience and validated audience reporting, recently reached a significant milestone with the completion of its 4,000th study for its clients. vCE boasts particularly wide adoption among the agency community – which...
Mindshare identifies Gen Y entrepreneurial spirit in trend study
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Singapore : Mindshare has launched the first edition of its new quarterly trend series, Culture Vulture, which identifies the Entrepreneurial Spirit of Gen Y across 30 countries globally.
The report, which was led globally out of the agency’s Asia-Pacific hub in Singapore, examines over 300 Gen Y entrepreneurial businesses across...
Mindshare Canada names Jodi Kasten Managing Director, Digital
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Toronto : Jodi Kasten, an executive with more than 15 years of experience in marketing, communications, sales and digital media, was named Managing Director, Digital for Mindshare Canada, a new position.
The announcement was made today by Karen Nayler, president of Mindshare Canada. Kasten, whose appointment is effective immediately, will...
Mindshare North America names Geoffrey Greenblatt Director of Gaming
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New York : Geoffrey Greenblatt, an eight-year media agency veteran with extensive experience in digital game development and gaming strategy, was named Director of Gaming for Mindshare North America, a new position.
The announcement was made today by Scott Sorokin, Mindshare’s Global Digital Leader. Greenblatt’s appointment...
Adform and Mindshare Document the Major Impact of Banner Ads !
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Copenhagen : Traditional Internet advertising is based on registering impact according to the maxim 'last click wins'. This method is still the most applicable, but a new and advanced way of measuring effect provides a far more accurate picture of consumer behaviour.
Path-to-Conversion, from the digital marketing company Adform, now...
Chris O’Brien named Mindshare’s New Digital Director
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Chris O’Brien, a marketing executive with extensive experience in interactive strategy management and development, was named Managing Director, Digital Office Lead, for Mindshare Chicago.
The announcement was made today by Dan Reaume, head of Mindshare’s Chicago office. O’Brien’s appointment is effective immediately,...
Mindshare Announces New Management Structure for Europe
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Dominic Proctor, Mindshare’s Global CEO, has announced a new structure to manage and develop the company in Europe, the Middle East and Africa (EMEA).
Instead of having a single point of leadership, the region has been split into three distinct clusters, each of which will be managed separately and will report to Proctor.
The Regional...
Mindshare Retains Global Lufthansa Account
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Mindshare Worldwide has retained global media responsibilities for long-time client Lufthansa following an international review, it was announced today.
Mindshare Germany will continue to coordinate the account from its office in Frankfurt. The GroupM media services agency handles the business in about 40 countries worldwide; key regions...