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Blogs Are a Trusted Source for Moms
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More than two-thirds of mothers consider blogs to be a reliable resource for parenting information
Anxious mothers show a tendency to go online in search of answers to an endless litany of questions about raising and caring for their kids. And mothers who looked to the web for parenting advice considered blogs to be the most trustworthy...
Marketers, Meet Moms on Social Networks
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You see the same scene in any neighborhood with young families: mom pushing the stroller with one hand, clutching her smartphone with the other. Through Pinterest, Facebook and other social platforms, she is likely using that phone to connect or gather information online.
That moms are big-time social network users is demonstrated in study...
Moms Prefer Digital Shopping Over In-Store
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Describe almost any mother of small children and one word comes to mind: busy.
Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers...