Home » Posts tagged with "online advertising"
Ad unit size affect display ads’ in-view percentage
Tweet
rand advertisers are accustomed to paying for views—both on TV and online. In the digital world, impressions have long served as a proxy for views, but findings from comScore and ad verification solutions company AdSafe Media found that paying for raw impressions is costing brand advertisers money not correlated to effectiveness.
To...
National Brands Look to Local Online Efforts
Tweet
In the past, a combination of mass media and traditional local advertising was enough to draw consumers toward a national brand’s local store or service. But as the internet and mobile devices whet consumers’ appetites for immediate and relevant local information, national advertisers are also looking to local online advertising...
Online Advertising Lifts In-Store CPG Brand Sales :comScore , dunnhumbyUSA Research
Tweet
Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, have released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers.
Retail...
Low Click-Through Rates Lead to Under-Valuation of Online As Brand Building Channel in Germany
Tweet
Munich (Germany) : Tomorrow Focus AG and comScore, Inc. have announced the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich.
The study, building upon previous research which shows that click-through rates are extremely low across the world and have continually...
The Web Passes Newspapers in Ad Spending For First Time
Tweet
Online ad spending will grow 13.9% to $25.8 billion in 2010, while advertisers are expected to spend just $22.78 billion on print newspapers.
New York :Advertisers will spend more on internet ads in 2010 than newspaper ads for the first time, according to new estimates by eMarketer.
Online ad spending will grow 13.9% to $25.8 billion for...