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comScore launches Segment Metrix 2.0 for Advanced Audience Segmentation
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Reston :comScore, Inc. has announced the availability of Segment Metrix 2.0, the next generation of comScore’s audience segmentation tool providing actionable insights into the online behaviors of Internet users in specific market segments. Segment Metrix 2.0 adds six industry-leading segmentation approaches from Kantar Shopcom, IXI...