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Durex unveils social media campaign to battle spread of HIV
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Durex has launched a global social media campaign that will commit it to donate one condom for every social media interaction with the initiative in the run-up to World AIDS Day on 1st December, as the Reckitt Benckiser-owned brand seeks to engage people around the world in its mission to establish an HIV-free generation.
The #1share1condom...
Comedy Central Latin America Launches First Online And Social Media Campaign
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Miami : Starting Tuesday, August 14, Comedy Centra unveils its first 100% online and social media campaign. Created by Wieden + Kennedy Sao Paulo, the concept of "Continente Comedia" (#continentecomedia) aims to show how humor is celebrated in Latin America. The campaign features a spot produced exclusively for the Internet, stand-up...
Warburtons launches new social media campaign
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London: Warburtons, the UK’s number one branded baker, is to launch a new social media campaign as part of its wider Breakfast push, that aims to brighten up the nation’s mornings. Be it a loved one, a faraway family member, or a poorly friend, you can toast the day together with Warburtons brand new Toastcard app – a Facebook...
Social Media Campaign Creating Demand for ARCHIE in Cities Across US
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Los Angeles : Responding to demand from a passionate youth audience, AMC Theatres, a leading theatrical exhibition and entertainment company, is working with Big Air Studios, Interscope Records, Rocket Releasing and Eventful to bring Archie's Final Project, the award winning and controversial movie about teens struggling with suicide,...
CBS Action appoints Holler to roster
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CBS Action, the home of modern action classics from the US, has appointed Holler to its roster of agencies. Holler will kick off with a digital marketing and social media campaign promoting sci-fi series Star Trek: The Next Generation.
Holler draws on the ‘fan’ concept from the above the line activity, and will amplify it this...