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CNN announces on- the- ground coverage of U S Political Conventions
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CNN will offer viewers nonstop, unbiased programming across on-air and digital platforms at the U.S. Republican and Democratic National Conventions beginning later this month. The network’s robust political team will travel to Tampa, Florida, and Charlotte, North Carolina, for live programming and events from locations on the convention...
U.S. Ad Spending Expected to Rise 4%
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New York : A vigorous Japanese advertising recovery following the nation’s devastating natural disasters coupled with anticipated spending on the Olympics, European football and the U.S. elections will contribute to an estimated 6.4 percent growth in measured worldwide advertising spending in 2012, according to a newly revised forecast...
Smartphones ,Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
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Reston : comScore, Inc.has released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report...