McDonald’s launches ‘We All Have McDonald’s In Common’ campaign

June 5, 2013 2:41 pm0 commentsViews:

McDonald’s launchedthe next part of their ‘We All Have McDonald’s In Common’ campaign. Created by Leo Burnett, the film tells the story of an elderly man and a group of young friends who both reside on a typical British housing estate. These are people who live incredibly close together, but whose interests and lifestyles appear worlds apart. Except that the more we explore their lives, the more we realise they’re not so different after all.

The ad, which is airing in both 60 second and 40 second formats, follows the launch spot in the campaign, ‘Dave’, which launched in February of this year.

The TVC was created by Phillip Meyler and Darren Keff, the creative director was Justin Tindall. ThirtyTwo of Pulse Films directed the ad.

The work is supported by a national outdoor campaign, which brings to life insights around the familiar McDonald’s products which people love: the Big Mac, Fries, and Chicken McNuggets. The campaign was led by Justin Tindall as Creative Director, and Lance Crozier, Head of Art. The food photography was by Jason Lowe.

TV Credits:
Client McDonald’s
Creative agency Leo Burnett
Copywriter Phillip Meyler, Darren Keff
Art director Phillip Meyler, Darren Keff
Creative Director Justin Tindall
Media agency OMD
Planner (media agency) Grace Cowey
Production Company Pulse
Director ThirtyTwo
Production CompanyProducer Mark Harbour
Agency Producer Graeme Light
EditorPaul Watts/ The Quarry
Post-production MPC
Audio post-production 750MPH  Recording Studios

Print Credits:

Creative Director  JustinTindall
Head of Art  Lance Crozier
Photographer  Jason Lowe


National TV (60” and 40”), national outdoor


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