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@BarackObama most followed but not the most connected !
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New Delhi: Burson-Marsteller, a leading global public relations and communications firm, today released “Twiplomacy” (http://twiplomacy.com) an annual global study of world leaders on Twitter. The study shows that more than three-quarters (77.7%) of world leaders have a Twitter account and two-thirds (68%) have made mutual connections...
Brazil’s Social Audience Keeps Growing, as New Web Users Join In
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Brazil’s large population, deepening internet penetration and early embrace of social media have created one of the largest social media markets in the world, reports eMarketer.
With 78.3 million people—or 79% of its internet users—on social networks, Brazil will be home to almost a third of Latin America’s social network users in...
Privacy policies are a deal breaker in UK
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For 91% of UK internet users, privacy policies affect business decisions .Companies that lose the trust of UK consumers on online privacy issues do so at their own peril, reports eMarketer quoting a recent study .
According to a January 2013 survey of over 2,000 internet users in Great Britain conducted by Ipsos MORI for TRUSTe, 46% of respondents...
Mobile and Social Grab Spots in Moms’ Grocery Carts
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Female smartphone owners use their devices more for grocery shopping than they did a year ago.
Mobile food apps and social platforms like Pinterest are affecting mealtime more than ever before. According to a December study of female smartphone owners surveyed by AllRecipes.com from among the Allrecipes.com and Meredith Women’s Network...
Improve Social Analytics to see Real-Time Marketing growth: eMarketer
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The age of real-time marketing is nigh, according to a new report by eMarketer.
Marketers are already well-versed in analyzing social media sentiment for clues to brand health, and most have the capability to respond to comments and complaints on social media.
But more are now tapping the services of social analytics vendors, digital agencies...
Harveys appoints Bazaarvoice, Social@Ogilvy for strategic social campaign
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London: Harveys, wholly-owned by Steinhoff, has appointed social software leader Bazaarvoice (NASDAQ:BV) and Ogilvy & Mather, as part of a major rebranding exercise.
Social@Ogilvy, Ogilvy & Mather’s global social media marketing unit and Bazaarvoice will manage and execute Harveys' complete social strategy and community...
Social TV takes off after broadcast
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For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & Telecommunications Association for Marketing...
Privacy Concerns Keep Users Away From Social Sign-In
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First came social sharing, then came social login. By now, the vast majority of internet users have encountered an online site with the “Log in with” button alongside a social network logo, allowing them to sign in using their network credentials, reports eMarketer.
There are plenty of benefits to using social sign-in, for both...
Ogilvy , CIC team up again to launch “2012 Crisis Management in the Microblog Era”
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Shanghai: CIC and Ogilvy Public Relations, China have teamed up again to jointly launch the white paper, “2012 Crisis Management in the Microblog Era,” which analyzed 50 Chinese brand crises in 2012 – concluding that brands which respond within the first 8 hours of a crisis’ outbreak are more effective at controlling...
Outrider Search rebranded as Catalyst Canada
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Toronto: Outrider Canada, the search marketing arm of GroupM Canada, announced today that effective immediately the company will be rebranded as Catalyst Canada and combine services and product development with Boston-based Catalyst.
GroupM Chief Global Digital Officer Rob Norman said Outrider Canada’s name change is part of an ongoing...