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Outrider Search rebranded as Catalyst Canada
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Toronto: Outrider Canada, the search marketing arm of GroupM Canada, announced today that effective immediately the company will be rebranded as Catalyst Canada and combine services and product development with Boston-based Catalyst.
GroupM Chief Global Digital Officer Rob Norman said Outrider Canada’s name change is part of an ongoing...
Trends emerge in app preferences of iPhone vs. Android users
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Which web and mobile properties found the largest audiences in 2012? According to Nielsen, Americans on the web were most inclined to search, socialize, shop, browse or, of course, look things up on Wikipedia.
The two US sites that averaged the greatest number of monthly unique visitors were web giants Google and Facebook: the former averaged...
National Brands Find Local Affiliates Lacking in Search, Mobile Marketing
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National brands’ investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo’s September survey of marketers in North America, 35.9% planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Most marketers reported already investing in common...
Search leads consumers to new branded content : eMarketer
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Search helps build strong brands by bettering brand-health metrics. But creating long-term relationships is usually foremost for brands, and, according to eMarketer, in a new report, “Search for Branding: Tools for Better Campaigns,” “even though a majority of business-to-consumer (B2C) marketers now believe that search...
Marks & Spencer names SapientNitro as AOR
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London : SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Marks & Spencer (M&S) has appointed SapientNitro to create its new multi-channel platform, supporting its strategy to become a leading international multi-channel retailer.
The new platform will replace the existing M&S online offering and will...
Physicians searc health Content through Search ,Direct Navigation :comScore
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Reston : comScore, Inc. , a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today released the second in a series of public reports from the comScore/ImpactRx Physician Behavioral Measurement Solution, the only opt-in digital measurement solution that ties actual physicians’ online behavior to...
Google, Yahoo sites lead January U.S. Search Engine Rankings
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Reston : comScore, Inc. has released its monthly comScore Search analysis of the U.S. search marketplace. Google Sites led the explicit core search market in January with 65.6 percent of searches conducted.
Google Sites led the U.S. explicit core search market in January with 65.6 percent market share, followed by Yahoo! Sites with 16.1 percent...