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Dads more likely to use multiple information sources to make household purchase decisions
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Dads today are more involved in raising their kids and managing the household than most typical dads of earlier generations. However, many contemporary dads also have an exaggerated sense of how much they really do, according to a new eMarketer report, “How Dads Are Different: Playing a New Role, But Only Up to a Point.”...
Is Search the Future of Display?
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Display advertising has enjoyed something of a resurgence over the past couple of years, with marketers beginning to notice the branding effects of banners despite their dismally low clickthrough rates. But it’s not targeting options marketers think are most important to the future of display—it’s integration.
A spring...
Marketers, Meet Moms on Social Networks
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You see the same scene in any neighborhood with young families: mom pushing the stroller with one hand, clutching her smartphone with the other. Through Pinterest, Facebook and other social platforms, she is likely using that phone to connect or gather information online.
That moms are big-time social network users is demonstrated in study...
Millennial women most likely to broadcast shopping decisions, recommendations
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Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.
According to the survey, 54% of US female...
US online video ecosystem poised for continued growth:eMarketer
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The US online video ecosystem is thriving and poised for continued growth. Audience levels, technology adoption and premium content availability are reinforcing each other in a positive feedback loop that will continue for at least the next four years.
The venues people use to watch premium video are also gathering steam. Established destinations...
2012 Trends: Social Media Metrics Take Center Stage ,Marketers still focusing on soft metrics
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From the early days of the internet, the prospect of detailed metrics fueled the promise that online advertising could yield unprecedented insights about customer preferences and behavior. That promise has only partially materialized. True, online channels provide feedback that offline media cannot, but marketers are still grappling with...
M-Commerce Sales will nearly double this year and more than quadruple again by 2015
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US m-commerce sales are on a steep upward trajectory, thanks in part to ever-increasing adoption of smartphones and the mobile internet among the US mobile population.
eMarketer estimates mobile commerce sales will reach $6.7 billion this year—a tiny fraction of overall retail sales, to be sure, but a 91.4% increase over 2010. Next...
2012 Trends: Cloud-Based Music Streaming ,A mainstream activity—but only when it’s free
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Despite better-than-expected business in the first half of 2011, the recorded music industry remains plagued by a decade-long decline in CD sales—still its core product—and insufficient digital revenue to make up the difference.
Discrete downloads and ringtones were once hailed as promising revenue streams but both have fizzled....
Marketers will stop playing games and start closing sales in 2012
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With strong winds in their sails from the warm consumer embrace of smartphones and tablets—and the apps, content and media consumption they enable—mobile marketers are setting their sights on using these devices to influence transactions. This represents an evolution of the mindset of getting the consumer in the door. Broadly,...