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Social Media Marketing Can Get Out of Sync with Consumers
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Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
Vast Majority of Ad Sellers to Offer Mobile Display
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The mobile ad market is headed up fast, and marketers and publishers alike are paying attention. Ad sellers are offering more inventory than ever, and potential buyers are knocking at the gates.
According to research from local display ad platform PaperG, which polled US ad sales executives, nearly 86% of publishers will offer mobile display...
Email Timing Crucial for Success
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As email marketing strategies grow in sophistication, with marketers looking to target specific members or portions of their lists based on recent actions or personalized offers, timing is proving itself key to stepping above the inbox clutter and boosting several brand goals.
US marketers told StrongMail in September that being able to...
After Dip in Email Performance, Marketers Focus on Data
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Each year brings a bevy of new tools and tactics designed to enhance email marketing performance. Yet according to multichannel marketing services provider Epsilon, both the email open rate and the clickthrough rate (CTR) in North America were down slightly in the second quarter of 2012. While the open rate in Q2 was still the second-highest...
Marketers Watching Google+ for SEM Impact
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Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.
In September 2012, Google announced that 400 million people had signed up for Google+ worldwide and that there were 100 million actively monthly users. But...
Marketers Split on Future of Targeting
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The importance of audience targeting is undeniable. In a PubMatic and DIGIDAYa survey of North American advertisers and agencies taken in March 2011, at least 70% of all respondent types indicated audience targeting was more important than conceptual targeting for their digital efforts.
Research from AT&T AdWorks conducted in September...
Marketers Look Beyond Social Media Experimentation
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Marketers are becoming more mature when it comes to their social media marketing, and many in the US say they hope to move beyond the experimentation phase in the coming years.
In October 2011, at the second annual Pivot Conference, a survey found that 37.1% of marketers said their company will move beyond experimentation in social media...
Marketers Look to Integrate Email, Social, Mobile
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Social media and mobile are quickly establishing themselves as more than marketing channels simply worthy of a test budget. And, as marketers continue to understand how to leverage both social and mobile to meet their overall marketing objectives, they are looking to better integrate them into their overarching marketing strategy, tying them...
Mobile Moms Want Utility from Marketers
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While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who must often manage their own lives along with those of their family all day, every day and at all hours. As avid mobile users, moms frequently turn to their smartphones to keep tabs on their families, research purchases and help...
Marketers report difficulty making sense of online metrics
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Companies can no longer ignore the growing online population, and many have already found ways to successfully reach both online and offline audiences using multichannel advertising.
Still, a number of brands shy away from multichannel advertising. One often-cited reason is the lesser audience reach of online when compared to traditional...