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BBC launches commercially-funded TV and digital news operations
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Mumbai:The BBC has today announced a series of significant changes to its international news portfolio including bringing its commercially-funded TV and digital news operations together for the first time.
Multimedia journalists will work on broadcast and digital output alongside each other in 'the world's newsroom', broadcasting...
Paul Yates launches Online Ventures Group
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Manchester:Serial entrepreneur Paul Yates has brought together four Manchester-based digital companies to launch the Online Ventures Group. Following his previous entrepreneurial successes, Yates’ ambitious goal is to float the group on the London Stock Exchange within just three years.
This is full circle for Yates who is returning...
MediaCom Worldwide launches new global sports division
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MediaCom Worldwide has launched a new global sports division, MediaCom SPORT. It will be headed by Global Head of Sports Marcus John, who was previously SVP & Managing Director of IMG Consulting Asia/Pacific.
The new division has been created as a result of the increasing power of sports with consumers and MediaCom’s understanding...
National Magazine Company and Hachette Filipacchi Rebranded as Hearst Magazines UK
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London: Hearst Corporation has announced that it has completed the U.K. portion of its international transaction with Lagardère SCA.
The deal unites National Magazine Company, Hearst Corporation’s principal U.K. business, and Hachette Filipacchi UK Ltd. The new organization has been rebranded as Hearst Magazines UK.
With the...
Brilig Launches Audience Data Commerce Platform
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New York : Brilig today announced the public availability of its audience commerce platform and open transaction marketplace beta version. Starting today, audience data sellers will be able to list their data for sale on the system and data buyers can browse the data catalog, make selections, combine data sets to find increased campaign lift...
OgilvyAction Launches Montreal operations
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Montreal : OgilvyAction, the brand activation arm of Ogilvy & Mather, has officially launched its Quebec operation in Montreal, joining Ogilvy & Mather Montreal, OgilvyHealthworld, and OgilvyInteractive operations in the historic Old-Port sector of the city. As Canada’s second largest metropolis, its variety of cultural influences...
Havas Worldwide Launches Havas Design+
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Paris: Havas Worldwide, the largest unit of communications group Havas, has announced the creation of Havas Design+. This new global network will initially launch in ten key cities including Paris, New York, London, Lisbon, Madrid, Dubai, Sao Paulo, Mumbai, Dusseldorf and Prague, and will include well known brands like W&Cie, BETC Design,...
VOA launches New iPhone application for Iran
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Washington, D.C.:Voice of America (VOA) has unveiled a new Web application that will allow users in Iran to download and send content to VOA’s Persian News Network with their iPhones.
“This new application gives Iranians a unique opportunity to get the latest news on their mobile devices and to share with the world the news as it...
comScore Introduces Ad Metrix Service in France
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London :comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the French launch of comScore Ad Metrix, a breakthrough service for digital media campaign planning and buying that provides comprehensive insight into where display ads are viewed online and the demographic composition of the audiences reached....
BBC Arabic reinforces look and content
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The BBC Arabic network has reinforced its look and content across platforms – on TV, radio and online – with clean, crisp, dynamic visual and audio branding, stronger interactivity and dynamic news presentation. Its re-designed news studios and new graphics underpin its pan-BBC identity while also keeping a very distinct Arab flavour.
The...