Home » Marketing Media Trends
Americans bombarded the Web in December to score big deals on holiday shopping
Tweet
Reston: comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for December 2012 based on data from the comScore Media Metrix service.
Retail sites encountered their busiest month of the year in December as Americans bombarded the Web...
TV and Tablets Drive Brand Searches
Tweet
Tablets are a key element in the “couch and pillow commerce” enabled by home usage of portable internet-connected devices—rather than “traditional” online shopping on a desktop or stationary laptop PC. And research shows that a majority of tablet owners of all ages use their devices to get more info about interesting...
Social Media Marketing Can Get Out of Sync with Consumers
Tweet
Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
SapientNitro Launches Sapient EngagedNowSM platform
Tweet
Boston : SapientNitro, part of Sapient , today announced the launch of Sapient EngagedNowSM, a robust cloud-based platform offering that gives marketers the ability to better engage today’s on-the-go consumers across an increasing array of digitally enhanced channels. With EngagedNow, brands can create immersive, multi-channel customer...
Email Timing Crucial for Success
Tweet
As email marketing strategies grow in sophistication, with marketers looking to target specific members or portions of their lists based on recent actions or personalized offers, timing is proving itself key to stepping above the inbox clutter and boosting several brand goals.
US marketers told StrongMail in September that being able to...
Marketers Watching Google+ for SEM Impact
Tweet
Google+ doesn’t have the user base or marketer interest of Facebook or Twitter, but its connection to search results is causing marketers to closely watch the growth of the site.
In September 2012, Google announced that 400 million people had signed up for Google+ worldwide and that there were 100 million actively monthly users. But...
‘The return of real and tangible objects’ By Tim Hipperson
Tweet
When the digital revolution erupted there was a rush to ditch the physical in place of the new fangled digital alternatives. Letters, photographs, books, playing games and even human interaction have all fallen victim to global digitalisation. Email, Instagram, Angry Birds and Facebook have replaced some of the most central day-to-day physical...
Marketers Turn to Search Retargeting for Branding, Direct Response Goals
Tweet
When it comes to targeting consumers online, retargeting continues to prove a valued tactic for marketers. In fact, ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
However, retargeting is hardly used in isolation. Findings from media buying platform Chango showed...
Search leads consumers to new branded content : eMarketer
Tweet
Search helps build strong brands by bettering brand-health metrics. But creating long-term relationships is usually foremost for brands, and, according to eMarketer, in a new report, “Search for Branding: Tools for Better Campaigns,” “even though a majority of business-to-consumer (B2C) marketers now believe that search...
Geolocation Services Offer New Frontier to Marketers
Tweet
The percentage of Americans using mobile phones to find local information is increasing dramatically, and the number of people in the US broadcasting their location through geosocial sites is ticking steadily upwards, according to a new eMarketer report, “Location-Based Marketing: Driving Sales in a ‘What’s Around Me?’...