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Privacy policies are a deal breaker in UK
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For 91% of UK internet users, privacy policies affect business decisions .Companies that lose the trust of UK consumers on online privacy issues do so at their own peril, reports eMarketer quoting a recent study .
According to a January 2013 survey of over 2,000 internet users in Great Britain conducted by Ipsos MORI for TRUSTe, 46% of respondents...
WPP acquires leading multinational eCommerce digital agency Salmon
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WPP announces that it has acquired the entire issued share capital of Okam Limited, the holding company of the Salmon Group (“Salmon”).
With a unique combination of technical and business expertise, Salmon provides digital consulting, design, delivery and support services to leading retail, wholesale and manufacturing brands...
IKEA launches ‘Make Room for Your Life’ campaign in the UK and Ireland
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IKEA is launching a new campaign in the UK and Ireland, titled ‘Make Room for Your Life’, which examines how good storage can improve your life at home. The work continues the brand’s new strategy to demonstrate an understanding of the everyday challenges that people face in their homes.
‘Make Room for Your Life’,...
Forward joins WPP’s tenthavenue
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Content-specialist Forward will join forces with tenthavenue bringing complementary skills to the other operating companies within the group – Spafax, Kinetic and Joule
From 1st January 2013, Forward, the strategic content marketing agency, is to become a part of WPP’s tenthavenue. It is a move designed to bring Forward’s...
Social Media Marketing Can Get Out of Sync with Consumers
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Marketers’ excitement over new social media channels is understandable; these platforms have fundamentally changed the way that companies and their customers interact.
But a September poll of adult internet users and marketing decision-makers in the US, the UK, France, Germany and Australia conducted by Pitney Bowes Software found that...
Jung von Matt, Hamburg bags Advertising Agency of the Year at Eurobest
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Lisbon : The organisers of 25th Eurobest Awards have announced the winners . The much anticipated Awards Ceremony which took place in one of Lisbon’s most historic venues, the Pátio da Galé.
A total of 389 Eurobest awards were selected – 64 Gold, 116 Silver and 196 Bronze.
Advertising Agency of the...
By 2016, nearly half of ad spending in the UK will go to the web
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As the UK’s financial troubles rumble on, their impact on the ad market persists. Yet the UK advertising industry is still doing better than many other sectors. In particular, digital advertising is thriving and boosting the overall ad outlook, according to a new eMarketer report, “UK Digital Advertising: Spending and Trends.”
Total...
UK Out of Home media spend will break the £1 billion mark in 2015 :Kinetic report
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Kinetic Worldwide predicts continuous growth in digital revenues through the short to medium term and an acceleration in revenues towards the end of the decade with Digital OOH becoming a £200m medium in 2014. Kinetic expects total Out of Home media spend to break the £1 billion mark in 2015, with digital OOH’s share of...
IKEA launches new brand revitalisation campaign in UK and Ireland
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IKEA, the leading home furnishing company, has announced the launch of a new brand strategy for the UK and Ireland that is being spearheaded by Peter Wright, the IKEA UK and Ireland Marketing Manager who was appointed in September 2011.
The new strategy will demonstrate IKEA’s knowledge and understanding of the challenges people face...
Cannes Chimera gets over 900 applications from 85 countries
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London: Organisers of a global communications challenge to find innovative new ways to tell the story of overseas aid said today they had been overwhelmed by the quality of creative ideas submitted.
The Cannes Lions International Festival of Creativity and the Bill & Melinda Gates Foundation, who together launched the Aid is Working....