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TV and Tablets Drive Brand Searches
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Tablets are a key element in the “couch and pillow commerce” enabled by home usage of portable internet-connected devices—rather than “traditional” online shopping on a desktop or stationary laptop PC. And research shows that a majority of tablet owners of all ages use their devices to get more info about interesting...
Search leads consumers to new branded content : eMarketer
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Search helps build strong brands by bettering brand-health metrics. But creating long-term relationships is usually foremost for brands, and, according to eMarketer, in a new report, “Search for Branding: Tools for Better Campaigns,” “even though a majority of business-to-consumer (B2C) marketers now believe that search...
Q4 2011 local searches affected by holiday shopping, year-end activities
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AT&T Interactive’s Q4 2011 “Local Insights Report,” which analyzed data culled from its YP Local Ad Network, found that most US local searches were for restaurants, with auto repair and service searches second.
Automotive repair and service searches also saw a 25% quarter-over-quarter increase in Q4 2011, likely caused...
Paid Search Clickthrough Rates Up Year Over Year
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US companies spend more on search than on any other online ad format. This year, eMarketer predicts, US search ad spending will account for almost half of total online advertising spending.
Findings from online ad management platform provider Marin Software suggest paid search advertisers could see better return on that investment this...
Price-conscious consumers do more online research
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Despite some bright spots on the economic horizon, shopping remains more of a battle than a pleasure for financially skittish consumers. Some of them cope by using digital tactics to help save money.
A SymphonyIRI Group MarketPulse survey on how the economy affects behavior and attitudes when buying consumer products found that US consumers...
Yahoo!’s UK Year in Review 2011:Ryan Giggs’ superinjunction the biggest news story of the year
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London : Yahoo! UK today launched its Year in Review for 2011 — our annual taking of the nation's temperature, showing what's really been capturing the nation's imagination over the last year by unravelling the data from billions of searches on Yahoo.co.uk throughout 2011. Yahoo!'s Year in Review (http://uk.news.yahoo.com/year-in-review/)...
Online Advertising Lifts In-Store CPG Brand Sales :comScore , dunnhumbyUSA Research
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Reston : comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, have released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers.
Retail...
Microsoft’s Search Revenues Expected to Pass Yahoo! This Year
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New York :Google is expected to extend its lead over Microsoft and Yahoo! this year, seemingly unaffected by the rapid growth of Bing, according to a new forecast by eMarketer.
eMarketer estimates net US search advertising revenue at Google will grow 38.9% to $10.92 billion in 2011. That will help push Google’s share of overall US search...
Google sites top US search market with 66.6 percent of searches in December
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Reston : comScore, Inc. has released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 66.6 percent of searches conducted.
Google Sites led the U.S. explicit core search market in December with 66.6 percent market share (up 0.4 percentage points), followed...