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Google, Apple ,Samsung top culturally vibrant brands:The Cultural Traction report
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Cultural Traction 2013 Report , released today , has placed Google , Apple , Samsung , IKEA , Microsoft , Sony , BMW , Audi , Coca-Cola and eBay as top ten culturally vibrant brands .
The Cultural Traction 2013 report involved 62,250 respondents across ten major geographical markets: the US, China, France, Germany, Italy, UK, Australia,...
National Brands Find Local Affiliates Lacking in Search, Mobile Marketing
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National brands’ investment in local digital marketing is on the rise. According to local-marketing automation company Balihoo’s September survey of marketers in North America, 35.9% planned to boost their local digital dollars in 2013; just 6.8% planned to decrease spending.
Most marketers reported already investing in common...
Landor, Penn Schoen Berland, and Forbes announce World’s Most Powerful Brands
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New York: The battle for brand supremacy rages on, with Apple, Coca-Cola, and Microsoft taking the top three spots in Forbes’ World’s Most Powerful Brands list, published today on Forbes.com, with consumer perception data provided by Landor and Penn Schoen Berland (PSB). The results will also appear in the 22 October print...
Chloé launches innovative interactive digital archive
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Chloé, the luxury and ultra-feminine fashion label, turns 60 years young this September. From its Parisian inception in 1952, by progressive founder Gaby Aghion, through to current day Creative Director, Clare Waight Keller, it has built an enviable legacy of luxury ‘Prêt-à-Porter’.
Chloé.Attitudes...
The top three social sites have the greatest potential to damage brand reputation!
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Social media provides opportunities for brands to connect with customers and prospects, but that openness and transparency often leaves companies vulnerable to critics.
In the spring of 2012, Deloitte and Forbes Insights found that US executives considered social media one of the top five sources of risk to their companies over the next...
Brands Can Leverage Technology to Capitalize on New Mom Movement: Yahoo ! Starcom MediaVest study
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Cannes : Yahoo! , the premier digital media company, and Starcom MediaVest Group, shared findings from their year-long, global study, ‘Brave New Moms: Navigating Technology's Impact on Family Time,' at the 2012 Cannes Lions International Festival of Creativity. The study revealed that across generations, age and countries, 84%...
US ad agencies spend a greater share of budgets on branding campaigns than UK counterparts
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Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending.
According to eMarketer, US online ad spending on branding-based objectives accounted for $12.4 billion in 2011, or 39% of total online ad spending. Branding-based...
Kate Moss new face of Mango
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London: Supermodel Kate Moss is the new face of Spanish high street store Mango.
The 38-year-old is the latest celebrity to appear in a campaign for the store, following in the footsteps of Scarlett Johansson, Penelope Cruz and Olivia Palermo, reports femalefirst.co.uk.
"I'm really excited to be working with Mango for S/S (spring-summer)...
Hennessy Partners KAWS To Launch Limited-Edition Bottle
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New York : Hennessy, the number one selling cognac in the world, announced today their exclusive Hennessy V.S bottle collaborative project with world-renowned artist, KAWS, which will hit shelves in September 2011.
Each limited edition KAWS Hennessy V.S bottle is adorned with signature KAWS artwork and is individually numbered. The bottle...
Apple Becomes World’s Most Valuable Brand, Ending Google’s Four-Year Term At The Top
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New York : Registering a staggering 84 percent increase in value over the past year, Apple has emerged as the most valuable brand in the world, ending the four-year reign of Google at the top of the table in the sixth annual BrandZ Top 100 Most Valuable Global Brands study.
The Apple brand, as calculated by Millward Brown Optimor, a WPP (NASDAQ:...