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Ogilvy & Mather kicks off Cannes Lions with first Creative Effectiveness Award and Grand Prix
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Cannes : Ogilvy & Mather Sydney has won a coveted Creative Effectiveness Lion for its integrated ‘Share a Coke’ campaign, while also taking home a Grand Prix in Promo and Activation for Ogilvy & Mather Brasil’s “Immortal Fans” initiative on the very first day of awards at the Cannes Lions Festival of...
Coca-Cola spreads happiness with a hidden flag in new campaign
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Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.
McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings...
Gunn Report: Del Campo Saatchi & Saatchi named second most creative agency worldwide
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Historic results for the Argentine agency, placing them on the podium with Wieden+Kennedy New York and BBH London
Led by Pablo del Campo, the Argentine agency achieved this esteemed position working with such clients as Procter & Gamble, BGH, the InBev Beers (Quilmes, Andes, and Norte), Sony PlayStation and Sony Cyber-shot, Coca-Cola,...
Landor, Penn Schoen Berland, and Forbes announce World’s Most Powerful Brands
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New York: The battle for brand supremacy rages on, with Apple, Coca-Cola, and Microsoft taking the top three spots in Forbes’ World’s Most Powerful Brands list, published today on Forbes.com, with consumer perception data provided by Landor and Penn Schoen Berland (PSB). The results will also appear in the 22 October print...
Coca-Cola appoints Ogilvy Latina to Run a Global Platform
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Mexico City : After a months-long and highly competitive pitch where several recognized agencies participated, Coca-Cola has decided upon Ogilvy Latina to be the lead agency to manage its new global Cultural Leadership platform.
This pitch was led by Horacio Genolet, Ogilvy Latina’s Regional Director for Coca-Cola, and by Gaston Bigio,...
Disney,Coca-Cola and Google most inspirational brands: Ogilvy & Mather research
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Cannes : A global research survey, commissioned by worldwide advertising network Ogilvy & Mather, has asked what people, brands and places people find inspiring.
Top line results find Albert Einstein appearing most consistently in the top three inspiring people across Europe, Russia and the US. The Pyramids, Egypt, appear in the top three...