Denmark has been named the happiest country in the world in several global surveys with the latest by the UN. So it was a remarkable discovery to find the Danish flag hidden in the Coca-Cola logo.
McCann decided to take this discovery to Denmark’s biggest airport where it’s a tradition to welcome people with flags. But not everyone brings one and the welcome isn’t as big and happy as it could be. That’s why McCann created a special poster where people could take flags straight from the Coca-Cola logo. This gave everyone the chance to create a happy welcome to the world’s happiest country.
Creative Credits
Advertised brand: Coca-Cola
Client: Coca-Cola Denmark
Campaign Name: The Happy Flag
Advertising Agency: McCann Worldgroup/McCann Copenhagen
Chief Creative Officer: Miguel Bemfica
Executive Create Director: Lee Tan
Creative Director: Mads Ohrt
Art Director: Eva Wallmark, Michal Sitkiewicz, Gabriel Miller
Copywriter: Rickard Beskow, Gabriel Miller
Account Supervisor: Andrei Kaigorodov, Morten Ingemann
Producer: Catherine Lee
Other credits: Søren Albrechtsen