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Brands Can Leverage Technology to Capitalize on New Mom Movement: Yahoo ! Starcom MediaVest study
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Cannes : Yahoo! , the premier digital media company, and Starcom MediaVest Group, shared findings from their year-long, global study, ‘Brave New Moms: Navigating Technology's Impact on Family Time,' at the 2012 Cannes Lions International Festival of Creativity. The study revealed that across generations, age and countries, 84%...