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Sara Buluggiu to Head up VivaKi Nerve Center Italy
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Milan: Vivaki’s dedicated R&D entity, the VivaKi Nerve Center (VNC), recently announces the appointment of Sara Buluggiu to the newly created position of VivaKi Nerve Center Lead in Italy. Buluggiu, who currently heads up Starcom's Digital team, is a very well respected member of the online ecosystem. She will make the transition...
US ad agencies spend a greater share of budgets on branding campaigns than UK counterparts
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Once just a sliver of all online dollars, US online ad spending on branding-based objectives now accounts for a significant—and growing—percentage of total online ad spending.
According to eMarketer, US online ad spending on branding-based objectives accounted for $12.4 billion in 2011, or 39% of total online ad spending. Branding-based...