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Social TV takes off after broadcast
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For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & Telecommunications Association for Marketing...
Millennial women most likely to broadcast shopping decisions, recommendations
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Today’s US woman is expanding her “sphere of influence,” according to September 2011 research from Fleishman-Hillard, Hearst and Ipsos Mendelsohn. Through social networks and web tools, she is both contributing and seeking out purchase recommendations from friends and followers.
According to the survey, 54% of US female...
TNT renews Leverage for fifth season
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TNT has renewed its fast-paced, light-hearted caper drama Leverage for a fifth season, just as the fourth season is shaping up to score the show’s biggest ratings yet. TNT has ordered 15 episodes of Leverage, with the fifth season slated to launch in summer 2012.
The series – which centers on a gang of grifters, hackers and thieves...
Publicis Dallas appoints Wes Beyrent VP,Director creative technology
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Dallas : Publicis Dallas, an integrated marketing communications agency, hires Wes Beyrent in the new position of vice president and director of creative technology. Beyrent reports to Sally Kennedy, CEO, Publicis Dallas. He joins directly from Tribal DDB/Dallas, where he was director of creative technology and user experience. During his...