Home » Posts tagged with "social networks"
Social TV takes off after broadcast
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For viewers who can’t wait to talk about the latest episode of their favorite TV show, social networks are not displacing the water cooler as much as providing a digital analogue, reports eMarketer. According to a September 2012 survey of US internet users conducted by Nielsen for the Cable & Telecommunications Association for Marketing...
Marketers, Meet Moms on Social Networks
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You see the same scene in any neighborhood with young families: mom pushing the stroller with one hand, clutching her smartphone with the other. Through Pinterest, Facebook and other social platforms, she is likely using that phone to connect or gather information online.
That moms are big-time social network users is demonstrated in study...
Social Networks More Influential in Emerging Markets
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In September 2011, eMarketer estimated worldwide social network ad revenues would surpass $8 billion by the end of 2012, with the US accounting for just under half of the total. Non-US revenues were expected to grow faster, as marketers attempt to increase brand awareness, market share, and profits in fast-growth countries like Brazil, Russia,...
Facebook is the most popular social site when agencies purchase ads
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While advertising and public relations agencies work with client campaigns on social networks, many of these agencies are not taking advantage of advertising for themselves in a social setting.
Digital marketing agency lonelybrand asked senior marketing executives from agencies about their work in social networks and only 17% said their...
Theresa May to meet social networks over riots
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London: British Home Secretary Theresa May will soon meet executives from social networks like Facebook, Twitter and BlackBerry to discuss the recent riots in the country.
May announced she will hold the meeting after officials suggested social network websites should be shut down during public disturbances to prevent spreading of trouble,...