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metaio , Universal Pictures Amp Up the Suspense with The Thing Mobile App

San Francisco :metaio has teamed with Universal Pictures to create a first-of-its-kind virtual and Augmented Reality mobile app to promote the thriller The Thing, in theaters October 14. The free app features a 360° flamethrower game in which players must use their weapons to survive attacks from invasive creatures that come at them from all sides. Players may also “Infect” themselves, which uses facial recognition elements to show what it looks like when invaded by The Thing! Users may then upload the photos and share the horrific results with their friends.

In the flamethrower game, players assume the role of one of the surviving Antarctic scientists, trapped in a dimly-lit virtual laboratory just like the one in the film. Players must move their mobile devices 360° to defend themselves from the attacking alien creatures lurking in the shadows. To “Infect” themselves (or a friend), players may simply use thefront camera to snap their photo, then watch as they turn into The Thing in real time. They will become The Thing!

The app may be downloaded for free in both the iTunes App Store and the Android Market, and it was created using metaio’s advanced Mobile SDK (Software Development Kit).

“We’re very pleased to partner with Universal on building a game that is not only fun to play, but also places the player amidst a similar horrific and suspenseful environment as the film,” said Lisa Murphy, project lead and metaio Sr. Business Development Manager. “Our Mobile SDK allows us to create rich, interactive mobile applications that truly immerse the user in the experience.”

metaio’s Mobile SDK is the most comprehensive solution to create Augmented Reality applications for iPhone and Android devices. Featuring a high-level API and the latest in image recognition technologies, it allows developers to produce high-quality applications with low effort.

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