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Hearst Magazines launches next gen gifting portal GiftingGrace.com

Chicago :Just in time for the holidays, Gifting Grace, an online shopping destination offering a curated assortment of unique and memorable gifts, editorial authority and convenient shopping tools for the thoughtful, year-round gift-giver has launched at www.GiftingGrace.com.

Through an exclusive partnership with Hearst Magazines, editors from O, The Oprah Magazine and Good Housekeeping bring their gifting expertise to the site with top picks, and each magazine features its Gifting Grace favorites in gift guides running in the December 2011 and January 2012 issues. Selections are also featured on the brands’ websites and additional Hearst titles will participate as the program rolls out in 2012.

Gifting Grace targets women ages 30 to 54 with a mix of national brands and unique, hard-to-find gift ideas, all hand-selected for any occasion, recipient, trend or theme. With a focus on helping users to find truly personal gifts for everyone on their list, Gifting Grace delivers the perfect gift—every time.

Editors from participating Hearst magazines have selected their favorite items, which are called out on the site, to help shoppers make choices. Gifting Grace also allows shoppers to enter detailed information about the recipient beyond the search choices offered by other sites: in addition to occasion and gender, shoppers can specify a recipient’s age, their relationship to the recipient and the recipient’s personality type, from adventurous to artsy to fashionable. 

“Gifting Grace was designed for the woman who loves to give,” said Mary Drolet, president of Gifting Grace. “We put a tremendous amount of thought into selecting each of our products because we want to create a great experience for the giver as well as for the receiver, who will open it and say ‘I love it!  It’s the perfect gift for me!’”

At launch, Gifting Grace product categories include jewelry and watches; handbags, wallets and luggage; women’s, men’s, and children’s apparel; fashion accessories; consumer electronics; and gifts for home and office. The site features an ever-changing mix from top brands including Anne Klein Watches, Betsey Johnson, Cargo Cosmetics, Casio G-Shock, Juicy Couture, Natori, Philosophy, Puma, Quicksilver, Ray-Ban, Roxy, Steve Madden and many more. Every order is shipped in a Gifting Grace signature gift box with an oversized bow, free of charge. Gifting Grace also features free shipping on all orders of $75 or more that are shipped to the same location, as well as free shipping on all returns.

Michael Clinton, president, marketing and publishing director of Hearst Magazines, added, “Our collaboration with Gifting Grace represents the future: a way for content and retail to work hand-in-hand. The editorial authority of our brands, combined with the retail expertise of Gifting Grace, gives consumers an engaging new way to shop.”

Drolet continued, “Gifting Grace is the ideal intersection of e-commerce, editorial content and gifting expertise. Our goal is to inspire consumers who know how rewarding it is to give that perfect gift and our partnership with Hearst Magazines helps us accomplish that through great curation. We take the guesswork out of choosing a gift, so users can make a well-informed choice every time.”

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