Home » OOH Media » Degree’s Outdoor Advertising Campaign Freshens Up America

Degree’s Outdoor Advertising Campaign Freshens Up America

New York : In April 2010, Unilever-Degree unleashed a refreshingly pleasant out-of-home campaign placed through the Chicago office of Kinetic Worldwide. The ads “bloomed” in multiple U.S. cities including Baltimore, Washington DC and New York and targeted active women by displaying their new line of scented deodorant and body spray.

The street advertising campaign blanketed Baltimore City with a brilliant bouquet of floral shelter concepts including three shelter dominations enveloped in eye-catching floral enhancements. One of the shelter displays featured a 3D showcase of flowers. The client also saturated the city with 12 lenticular (motion printing) shelter panels showing two different images of floral scents and the Degree deodorant brand. From the start of the campaign, pedestrians were interested in the springtime floral decor and stopped at the shelter to view the exhibit.

Degree has also posted various Station Dominations in other markets. Washington DC Ad Dominations were run in Government Station, as well as New York outdoor advertising campaigns in Grand Central Station and Penn Station. Their Penn Station domination featured a “street-team” who was on hand during the first few days of the campaign to hand out samples of the product to commuters.

Comments are closed.

© 2009 · RSS · Designed by Theme Junkie · Powered by WordPress