Home » Posts tagged with "Leo Burnett"
McDonald’s launches ‘Great Tastes of America’ campaign
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McDonald’s has launched a new campaign to promote their American-themed food event, the Great Tastes of America. The five week promotion, which starts on 1st May, offers a new burger a week, each one featuring a flavour combination that depicts a different American location.
Created by Leo Burnett, the TV and national press campaign,...
Leo Burnett makes in-store product offers disappear for new Homebase campaign
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Homebase chairs, benches and lamps appear to sink into the ground in a new ambient campaign by Leo Burnett to promote the nationwide Homebase in-store offers.
Specific items were made to look like they were disappearing into the pavement, in a first of its kind installation, which was placed around the Homebase store in Wandsworth last weekend...
Leo Burnett appoints Josh Bullmore as Head of Plannig
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Josh Bullmore, planning director at Leo Burnett, has been promoted to Head of Planning for the UK Group.
Bullmore joined Leo Burnett in 2009, from the digital agency Profero, where as Head of Planning he led the digital thinking for the Department of Health’s Change4Life campaign, and the Learning & Skills Council.
Giles Hedger,...
Leo Burnett launches campaign for McDonald’s festive menu
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Today, McDonald’s launches a new campaign to promote their Festive menu. Created by Leo Burnett, the ad is the charming story of a postman – in many ways the modern Santa Claus – who braves the elements to deliver festive joy to the British public. After a tough day’s work, he rewards himself for his efforts with a...
Leo Burnett launches Freeview’s Festive Campaign
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London : Freeview, the UK’s biggest digital television service, launches a new campaign for the festive season, dramatizing the benefits of using a Freeview+ box this Christmas so that everyone can watch the TV they want.
The campaign continues to use helium balloons to represent Freeview’s content, but also this time features...
Leo Burnett unveils first campaign for the Co-Operative Group
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The Co-operative Food is launching its Christmas offering in a new multi-million pound festive campaign. Unveiled today (1 November), the campaign, created by Leo Burnett, marks a change in direction for the community retailer and highlights how the Co-operative is helping families keep the show on the road this Christmas.
In a series of...
Leo Burnett launches Missile for Peace for D&AD White Pencil Award
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London: Leo Burnett London has risen to the challenge set by the new D&AD White Pencil Award, along with non for profit organisation Peace One Day, to make Peace Day on Friday 21st September unmissable and unforgettable.
This is a fully integrated campaign that has involved talent from across the Leo Burnett London Group – driven...
Leo Burnett creates reactive TV and OOH Olympics campaign for McDonald’s
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London:McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ - was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic...
Leo Burnett’s campaign takes Kellogg back to ‘The trouble is they taste too good’
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A Leo Burnett ad, developed for Kellogg’s (on air yesterday) is the first commercial in a new campaign for Crunchy Nut talks to the spontaneous, “ooh go on then” side in everyone, about the sheer irresistible taste of the food.
The 30 second TV advertisement, created by Leo Burnett, takes the brand back to the traditional...
Young & Rubicam, BBDO, Ogilvy ,Leo Burnett frontrunners for CLIO Awards
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New York:The CLIO Awards, the world’s most recognized global competition for advertising, design, interactive and public relations honoring creative excellence and innovation, today announced its 2011 Shortlist. Fewer than 10 percent of CLIO Awards submissions survive the first round to make the prestigious list, from which juries re-evaluate...