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Saatchi & Saatchi Berlin Equips Itself for the Post-digital Age

Ger_KaiPlatschkeBerlin - Saatchi & Saatchi Berlin has a new Managing Director. As of May 1, Kai Platschke, 39, will be taking over the helm at Saatchi & Saatchi Berlin. He succeeds Géza Unbehagen who is due to leave the agency.

With his team of 20, Platschke will be developing ideas for recently acquired clients O2 and AIDA as well as international brands such as Pampers (Western Europe). He will also be applying his many years of creative experience to the task of building up Saatchi & Saatchi’s Berlin office into a powerful creative hub within the company’s network.

Berlin is a strategically important location for Saatchi & Saatchi. “The city has evolved over recent years to become the creative centre of Europe, attracting new ideas and talent like a magnet,” says Michael Samak, CEO of Saatchi & Saatchi Germany and Switzerland. “To profit from this, we want to make our Berlin office’s profile even more forward-looking. In creative terms we are in very good shape in Berlin. Together with Kai Platschke we are now augmenting our service portfolio with in-depth knowledge of the constantly changing use of media.”

“We have arrived in the post-digital age,” adds Platschke. “I firmly believe that it’s no longer about whether your ideas are put on TV, on Facebook, on a mobile app, or in a live event. What we really have to ask is, how does a brand play a relevant role in consumers’ lives? Saatchi & Saatchi’s Lovemarks concept offers the ideal setting for this way of seeing things.”

Kai Platschke spent 14 years in big-name agencies in Germany and abroad acquiring the management and communication expertise, which is now so important to Saatchi & Saatchi’s Berlin operation. He was most recently General Manager Germany for the French FullSIX network, whose Berlin office he led.

Before that he worked at McCann Worldgroup in Paris as their Chief Digital Officer, supporting their network in globally evolving its digitalization strategy. Other postings along the way included Duke/Razorfish, Paris, and Razorfish (formerly Neue Digitale), TBWA, and Ogilvy - all based in Frankfurt.  His previous clients have included global players such as adidas, Levi’s, Microsoft, Kraft Foods, Seat, Chanel, Samsung, and Procter & Gamble.

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