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WPP Digital participates in 3rd round of financing Miaozhen Systems
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WPP Digital, the digital investment arm of WPP, announces that it has participated in a third round of financing in relation to its minority investment in Leading Smart Holdings Limited (“Leading Smart”), a BVI company, which has a controlling interest in the parent company of Miaozhen Systems, the leading digital advertising...
Local Digital Ads Take Center Stage for SMBs
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Small and medium-sized businesses (SMBs) are showing increased enthusiasm for local advertising, with its ability to target a specific consumer, in the region or around the corner. Digital advertising offers among the newest and most effective local targeting, and SMBs plan to invest heavily in the channel in 2013, resulting in a dramatic...
comScore’s campaign audience validation tool AdEffx reaches Canada
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Toronto : comScore, Inc.has announced the availability of AdEffx Campaign Essentials in Canada, comScore's campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service features an interactive dashboard with several highly sought...