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Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
GroupM acquires majority stake in PLAY Communication
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WPP announces that its wholly owned operating company, GroupM, WPP’s global media investment management arm, has acquired a majority stake in PLAY Communication Pty Ltd ("PLAY"), a leading experiential marketing agency based in Sydney, Australia.
Founded in 2002, PLAY offers activation, sponsorship, digital and branding...
MEC Asia Pacific announces two key appointments
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MEC a leading media agency, today named Janice Hong as Chief Commercial Officer, MEC Asia Pacific and David Primmer Head of Trading, Asia Pacific.
The announcement was made by Stephen Li, CEO for MEC Asia Pacific.
The appointments are effective immediately. Both will report to Stephen Li and have been named to MEC’s Asia Pacific Forum...
DDB Group Asia Pacific Named AdFest Network of the Year 2011
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Phuket DB Group Asia Pacific was crowned Network Agency of the Year at AdFest 2011, Asia Pacific's leading advertising festival, held in Phuket over the weekend. With a final tally of 25 awards and 13 finalists, the network dominated the awards show.
John Zeigler, Chairman and CEO of DDB Group Asia Pacific, Japan and India, said, "The...
RAPP China launches new servicet “Cultura” in Asia Pacific
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Shanghai: RAPP Asia Pacific has launched a new service across the region with the completion of its first Cultura pilot project for Unilever, headed by RAPP China. Cultura is a practice across RAPP worldwide combining cultural anthropology with research that uncovers insights, fuels innovation and creates IP that exists at the intersection...
Michael Tan Appointed Regional MD, Saatchi & Saatchi X Asia Pacific
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Guangzhou : Saatchi & Saatchi X, a global leader in shopper marketing, has announced that it has appointed Michael Tan as Managing Director of its Asia Pacific region. He will join the Agency's Global Leadership Team and report to Dina Howell, Worldwide CEO of Saatchi & Saatchi X.
Based in Guangzhou, Tan is responsible for...