Home » Posts tagged with "Middle East"
Ogilvy & Mather appoints Brian Cooper as Executive Creative Director
Tweet
Ogilvy & Mather has appointed Brian Cooper as Executive Creative Director. His initial focus will be on the global Philips account, but will then extend to other brands within the agency.
Brian joins from Apple, where he was Head of Creative and Strategy, EMEA (Europe, Middle East & Africa) for iAd, Apple’s mobile advertising...
Digital ad spending will rise fast in Latin America: eMarketer
Tweet
Latin America clocks the third-smallest total ad expenditures of any region in the world, and its digital outlays are similarly depressed, ahead of only the Middle East and Africa, reports emarketer.com. As a result, digital ad spending in Latin America will make up among the smallest share of total media ad spending of any region throughout...
Simon Francis starts new Consultancy with Diageo as launch client
Tweet
The former Aegis Media EMEA chief executive Simon Francis has launched a new marketing and effectiveness consultancy called Flock Associates.
Based on Regent Street, London, Flock Associates opens for business with drinks giant Diageo as its founding client. Flock Associates has won the Diageo work without a pitch and will be working...
Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
Tweet
Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
Gulf countries lead in mobile internet access
Tweet
The Arab Spring in 2011 prompted many to take notice of the digitally connected youth who spearheaded—and sustained—the political movements in the Middle East and North African countries. These countries have relatively low overall internet penetration. However, the young culture, as well as the experience and coordination of...
Total Ad Spend in Latin America Growing at Fastest Pace Worldwide
Tweet
At $38.12 billion, Latin America will have the third-smallest total media ad expenditure tally this year, higher than only Eastern Europe and the Middle East and Africa, according to eMarketer. But while overall spending is relatively low compared to other regions, Latin America will experience the fastest total media ad spending growth among...
QUISMA expands business to Dubai, marking its first launch outside Europe
Tweet
Munich -Quisma , the international online performance marketing network, celebrates the opening of its 13th branch in Dubai this week. This latest addition, QUISMA’s first outside of Europe, means that the network now extends to eleven countries in total.
Newaz Islam, who to date has been working at QUISMA UK in London, will head...
Dubai Lynx 2012 opens for delegate registration
Tweet
The Dubai International Advertising Festival, the leading event and awards for creative advertising and communications in the Middle East and Africa, is now open for delegate registrations .
The 2012 festival will be held once again at the Arabian coast resort, the Madinat Jumeirah in Dubai, offering a platform for learning, inspiration,...
Nick Barron named Middle East and North Africa MediaCom CEO
Tweet
Nick will be based in Dubai and lead the agency's operations in UAE, KSA, Lebanon and Morocco, which currently employ more than 100 people.
He will report directly to Nick Lawson, Chief Executive of MediaCom EMEA, and Roy Haddad, Chairman of MediaCom MENA and the MENA Board which he will also sit on. Nick was previously CEO of MediaCom...
Sky’s Alex Crawford: ‘sexist’ to ask if motherhood compatible with frontline
Tweet
This article titled “Sky’s Alex Crawford: ‘sexist’ to ask if motherhood compatible with frontline” was written by Dan Sabbagh, for guardian.co.uk on Saturday 27th August 2011 13.43 UTC
Her four children ask why she can’t work at their school but Alex Crawford, the award winning Sky News reporter, said...