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Revenue from Global Mobile Advertising to Grow 400 Percent Between 2011 and 2016
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Delhi: Worldwide mobile advertising revenue is forecast to reach $11.4 billion in 2013, up from $9.6 billion in 2012, according to Gartner,Inc. Worldwide revenue will reach $24.5 billion in 2016 with mobile advertising revenue creating new opportunities for app developers, ad networks, mobile platform providers, specialty agencies and even...
Slight net ad revenue gains predicted for magazines through 2016
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Rising adoption of tablets, smartphones and ereaders point to a favorable business climate for publishers of digital newspapers and magazines, as well as for other stakeholders in the publishing industry. Despite this momentum though, the publishing industry faces hurdles in monetizing its digital content. And while some advertisers are jumping...
Mobile games see most overall revenue from ads:eMarketer
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Ad-supported mobile content revenues will exceed $1 billion by 2015, eMarketer estimates, with the fastest growth coming from ad support for mobile video.
Last year, US mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Despite...