London : comScore, Inc. has announced the release of a report entitled “How Online Advertising Works: Whither the Click in Europe?” that highlights the latent view-through impact of online advertising based on numerous advertising effectiveness studies conducted across European markets. The report, based on results from nearly 20 studies conducted by comScore in Europe, revealed [...]
Silver Spring scovery Communications has announced the appointment of Luis Silberwasser to the new role of International Head of Content for Discovery Networks International (DNI), reporting to Mark Hollinger, President and CEO of the division. The International Head of Content role is being created to accelerate DNI’s ratings success across the company’s global channel [...]
Vancouver :Frank Palmer, Chairman and CEO of DDB Canada, has announced that David Leonard has been promoted to President and Chief Operating Officer (COO) of DDB Canada. He was previously President of DDB Canada’s Toronto office.
“David’s promotion recognizes his many achievements, his long-standing dedication and loyalty to DDB, as well as his important role in [...]
McLean : A special tabloid-sized edition of USA TODAY devoted to the reigning World Series champion New York Yankees hits newsstands today. The USA TODAY Yankees Yearbook keepsake edition is a fan’s must-have preview for the upcoming season as the Yankees chase their 28th World Series title. This keepsake edition is a Yankee fan’s required [...]
Silver Spring : Discovery Communications has announced the global launch of TLC, one of the fastest-growing female lifestyle channels in the United States and home to top-rated shows including LA Ink, Cake Boss, and Say Yes to the Dress. The international version of TLC will have its global launch on March 4 in Norway and [...]
Los Angeles : Julian Hills, a highly regarded creative executive within the advertising community, has joined Eclipse Advertising as Chief Creative Officer.
Hills brings more than 15 years’ experience creating cutting-edge advertising campaigns for major motion pictures, video games, and other entertainment properties. He joins Eclipse from The Ant Farm, where he founded the print division [...]
Paul Greenberg was named President, Digital of Time Inc. Lifestyle Group, it was announced recently by Time Inc. Lifestyle Group President Steve Sachs. Greenberg joins Time Inc. with more than 20 years of experience in digital and traditional media with a proven track record in revenue and audience growth, team leadership, operations and business development. [...]
The BBC has appointed Paul Mylrea as Head of Press & Media Relations, BBC.
Reporting to Ed Williams, Director of Communications, BBC, he will take up his post on 6 April 2010 and replace Donald Steel who will assume his role as Associate Fellow of the BBC Academy and as Chief Communications Adviser.
Paul will be responsible [...]
Warner Bros. Home Entertainment Group has announced the acquisition of a majority stake in Rocksteady Studios, a privately held developer of interactive entertainment targeted at teens and adults, continuing Warner Bros.’ pattern as one of the industry’s fastest growing games publishers.
“Rocksteady demonstrated its professionalism and extraordinary development abilities with Batman: Arkham Asylum,” said Kevin Tsujihara, [...]
New York : Azteca America Spot TV Sales, the in- house rep firm of Azteca America Network, announced today the signing of McGraw-Hill stations in the Denver, Colorado Springs, San Diego and Bakersfield DMA’s.
The stations covered under the agreement include three full power Azteca America stations, including Azteca America Colorado KZCO, 7.27 digital, Azteca America [...]