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Wall Street Journal launches video channel for Youtube
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New York : The Wall Street Journal today launched a dedicated channel for YouTube, featuring on-demand content from the Journal’s growing stable of video programming . In conjunction with the launch, the channel will showcase “Off Duty,” a daily lifestyle show debuting today based on the eponymous section of WSJ Weekend,...
Three ad formats will get at least 80% of online dollars through 2015
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Tweet As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of...
CBBC heads to the North East of England for new TV drama series, Wolfblood
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CBBC has today announced an exciting new children’s fantasy drama series, which will be filmed on location in the North East of England in the coming months.
The brand new programme, Wolfblood, which will be filmed in and around Rowlands Gill in Tyne and Wear, will be a series of 13 half-hour episodes and will air later this year.
The...
Deutsche Welle reinforces its position in the international media landscape
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Bonn: Deutsche Welle (DW) is reinforcing its position in the international media landscape with a comprehensively revised television programme, a new online presence — at the new web address ( dw.de) and a new corporate design. At a press conference in Berlin on January 31, Deutsche Welle Director General Erik Bettermann referred to...
nugg.ad appoints Uli Heimann as Director of Data Solutions
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Berlin: Predictive Behavioural Targeting market leaders, nugg.ad, have appointed Uli Heimann to the newly created position of Director of Data Solutions. Based from Hamburg, Heimann is assuming responsibility for the development of the nugg.ad Data Solutions product range.
The German Digital Industry Association (BVDW, Bundesverband...
Cannes Lions announces Young Lions Design Competition
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Cannes Lions have announced the addition of a Young Lions Design Competition to the 2012 International Festival of Creativity, taking place from 17-23 June.
The new competition will see teams of two briefed to work on a special project on behalf of the client, either a charity or non-profit organisation. Given just 24 hours, teams...
McCann London brings sports pages to life for NMA
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The Newspaper Marketing Agency (NMA) has unveiled a set of stop-frame animation films that bring to life the sports pages of the UK’s national newspapers and celebrate the strong emotional bond that sports fans have with the National newspapers.
Created by McCann London, the films encourage brands to advertise in the sports pages by...
Yahoo! reports 10 percent increase in operating income
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Sunnyvale : Yahoo! Inc. (NASDAQ: YHOO) today reported results for the fourth quarter and full year ended December 31, 2011.
Revenue excluding traffic acquisition costs ("revenue ex-TAC") was $1,169 million for the fourth quarter of 2011, a 3 percent decrease from the fourth quarter of 2010. Income from operations increased 10...
Cheryl Cole returns in L’Oréal Paris False Lash Telescopic campaign
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Cheryl Cole and L’Oréal Paris return to UK screens this week in a new advertisement to support the launch of new L’Oréal Paris False Lash Telescopic mascara.
The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line ‘Off The Scale’....
Coca-Cola , McCann Erickson Explore Impact of Technology On Storytelling
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New York : McCann Erickson and The Coca-Cola Company have formed a partnership to underwrite Sundance Institute’s New Frontier Story Lab, an initiative to support artists and creators who are developing projects that explore the convergence of film and new media technologies.
The two companies are exploring the future of storytelling,...