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Brand Differentiation Continues To Escalate : Brand Keys study
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New York : The discovery of a "Decade of Delight," which describes consumers' key brand expectations was the critical finding in last year's annual Brand Keys(CLEI) conducted by the New York-based brand and customer loyalty and engagement consultancy (www.brandkeys.com). This year, evidence continues to mount that it is...
Google Remains King as Search Spending Climbs
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Tweet US search ad spending will maintain strong growth this year, boosted by major national elections and the Summer Olympic Games, before growth begins to taper off, reflecting the maturity of this online ad format.
This year, eMarketer estimates, search spending will rise 27% to $19.51 billion. By 2016, search ad spending will approach...
Christmas Day Sees Huge Spike in Digital Content & Subscription Sales
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Reston : comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2011 holiday season. For the holiday season-to-date, $35.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last...
Moms Prefer Digital Shopping Over In-Store
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Describe almost any mother of small children and one word comes to mind: busy.
Two recent studies verify this truism by showing that women spend less time with media outlets such as TV and magazines—but more time online—after becoming a mom. An Eric Mower and Associates survey, for example, found that more than half of new mothers...
Twitter reveals top subjects of 2011
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London: Micro-blogging site Twitter has revealed the most popular topics for tweets in 2011 — #egypt and #tigerblood. The first refers to the unrest in Egypt and the second to a comment made by actor Charlie Sheen following his sacking from a hit US comedy.
The hashtag is used to group together tweets relating to the same subject.
Sheen...
Online Video Viewing Passes 50% of Total US Population
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Having surpassed 50% penetration among the general population in 2011, online video viewing is now a mass-market pursuit. Increasing numbers of Americans are watching more content on more devices than ever before.
Even though growth rates will necessarily slow as the number of users swells from year to year, there is still room for expansion....
Mobile Moms Want Utility from Marketers
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While many consumers rely on their mobile phones for convenience and savings, this is doubly true for moms, who must often manage their own lives along with those of their family all day, every day and at all hours. As avid mobile users, moms frequently turn to their smartphones to keep tabs on their families, research purchases and help...
Retail Becomes Fastest-Growing Mobile Category
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As smartphones become more mainstream, mobile is becoming more pervasive in all aspects of consumers’ lives. And online shopping is quickly becoming a popular activity.
Mobile content tied to services like travel, dining and movies—more established mobile categories—is still on an uptick, but online retail experienced the...
Bloggers influencing brands : State of the Blogosphere 2011 report
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Bloggers, from hobbyists to professionals, often write about brands, and their growing influence should make brand representatives continually evaluate the relationships they have with these bloggers.
Most bloggers write about brands in some way or another. According to the “State of the Blogosphere 2011” report from blog directory...
Minorities in US More Active on Mobile Web: eMarketer
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While whites make up the lion’s share of US mobile phone and mobile internet users, a new eMarketer forecast estimates Hispanic, Asian and black mobile users in the US access the mobile internet more often than their white counterparts, and that they will continue to outpace whites in mobile internet adoption through 2015.
eMarketer...