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G2 Joshua bolsters social media capabilities with Alterian
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Following a year of positive change under Tim Hipperson, leading integrated marketing agency, G2 Joshua, has bolstered its social media capabilities with Alterian, a leading international integrated marketing platform provider, by implementing its SM2 service.
The social media monitoring and reporting tool means G2 Joshua will have the ability...
Adweek names Maxus U.S. Media Agency of the Year
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New York:Maxus, the fastest-growing media services agency in the world (RECMA), has been named Adweek magazine’s “U.S. Media Agency of the Year” for the agency’s spectacular performance in 2011.
At the same time, Maxus was also lauded by Advertising Age as part of the magazine’s annual “Agency A-List”...
MEC Manchester win First4lawyers
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MEC Manchester, a leading media agency, has been assigned by First4lawyers, one of the UK’s leading personal injury law specialists, to handle its media planning and buying for DRTV.
MEC’s first campaign will look to drive calls to First4lawyers from DRTV outreach. With a budget of £6m the new campaign will be targeted...
McCann London brings sports pages to life for NMA
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The Newspaper Marketing Agency (NMA) has unveiled a set of stop-frame animation films that bring to life the sports pages of the UK’s national newspapers and celebrate the strong emotional bond that sports fans have with the National newspapers.
Created by McCann London, the films encourage brands to advertise in the sports pages by...
Euro RSCG London wins Ideal Standard pan-European brief
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Ideal Standard International consolidates integrated marketing communications into Euro RSCG London
Ideal Standard International, the leading bathroom solutions provider, has appointed Euro RSCG London to its pan-European communications account following a three way pitch.
Euro RSCG London won the pitch headed up by Ideal Standard’s...
Zeebox appoints Mother for brand push
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zeebox, the social TV platform founded by the former EMI board director Ernesto Schmitt and Anthony Rose the founder of BBC iPlayer, has appointed Mother for its first brand activity. Zeebox, a pioneer in social TV, brings TV viewing alive combining real-time viewing with facebook, twitter, interactive web browsing, iTunes and wider online...
Alfred Dunhill appoints Holler for social media strategy
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London: Holler, the creative digital agency, has been appointed as dunhill’s social media agency with initial work around amplifying their branded content proposition.
Holler will be responsible for working across their Spring/Summer 2012 brand campaign, aimed to help grow the dunhill Facebook platform as well as looking...
MEC wins Germany’s Fitness First account
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Dusseldorf : MEC today announced that they have been awarded Germany’s Fitness First account after a competitive review against incumbent Media Plus among others.
Fitness First is the world's largest operator of fitness clubs with over 440 Fitness First clubs in 15 countries. In Germany, they have over 80 Fitness First clubs with...
ASICS names 180 Amsterdam as new global advertising agency
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Amsterdam : Leading Global sports brand ASICS has appointed 180 Amsterdam to create yearly global advertising campaigns starting in January 2013.
180 has been briefed to drive awareness of the ASICS brand globally and create an emotional connection with consumers around ASICS’ ‘True Sport’ positioning.
ASICS is currently...
Euro RSCG London parts ways with CityJet
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Euro RSCG London has decided not to renew its contract with Irish regional airline CityJet after three years as their advertising agency.
Russ Lidstone, CEO, Euro RSCG London said; "We have decided not to renew our contract with CityJet following three strong years helping to shape CityJet’s comms as the solution to ‘uncivilised...