New York: About.com has announced the launch of its new brand campaign that is designed to communicate its increased relevance to marketers as they place more value on intent-driven users. As part of the campaign the brand has also revealed a new tagline, “Need. Know. Accomplish.,” which expresses how intent-driven users utilize About.com as an [...]

Washington :The Advertising Council joined today with the USDA Forest Service and the National Association of State Foresters (NASF) to launch a new series of public service advertisements (PSAs) and an educational DVD for elementary school students designed to provide critical information to Americans about wildfire prevention. The PSAs and DVD are being distributed prior [...]

Royal Oak: Saab Cars North America has announced plans for an aggressive advertising blitz.  Focused on Saab’s heritage, clean design and efficient performance, the “Change Perspective” campaign celebrates Saab’s return to its Scandinavian roots. Television, radio, print and online advertising will feature the “Move Your Mind” tagline and help drive sales for the new generation [...]

San Francisco : Amid today’s widespread need for revitalization and recovery, a new generation of “real workers” has emerged, those who see challenges around them and are inspired to drive positive, meaningful change. This fall, with the introduction of Go Forth ‘Ready to Work’, the Levi’s brand will empower and inspire workers everywhere through Levi’s [...]

Cannes : DDB’s “Fun Theory” campaign for Volkswagen has won the most prestigious award for Internet advertising in the world.  The groundbreaking movement created by DDB took home the Cyber Grand Prix at the 57th International Cannes Lions Advertising Festival last night, topping the festival’s most celebrated viral campaigns.  The triumph comes on the heels [...]

McLean: USA TODAY, in collaboration with Dark Horse Comics and Toshiba America Consumer Products, L.L.C., unveiled a new promotional program that will showcase all-new content from Dark Horse Comics’ top properties and creators. The three entertainment leaders are collaborating on a groundbreaking multi-platform campaign that delivers exciting and exclusive entertainment across a variety of media [...]

South Norwalk :Virgin Atlantic Airways, one of the world’s leading long-haul airlines, announced today the launch of their first-ever global marketing campaign, “Your Airline’s Either Got it or it Hasn’t.”  The new campaign, launching first in the U.S., stems from the roots Virgin Atlantic was built on – a passion for flying and challenging the [...]

The “Show Me the CARFAX” campaign is getting animated. The latest ads for Carfax – created by Ft. Lauderdale-based Zimmerman Advertising – are designed to drive used car shoppers to reputable dealers and to build confidence with a helping hand (or paw) from a friend, the CAR FOX. For him, life is simple: all you [...]

Bodden Partners, a NY-based full-service advertising and communications company, has launched its new $10 million advertising campaign for the Israel Ministry of Tourism titled “There’s a Little Bit of Israel in All of Us.” The campaign includes television, print (magazine and newspaper), radio, interactive, and mobile. It will also invite visitors to Israel to contribute [...]

Mahwah : One of the most highly anticipated luxury products to hit the market in 2010, the all-new 2011 Jaguar XJ (available in North America May 2010) made its presence known at the iconic Hollywood hot spot, the Sunset Marquis Hotel – the first of many “see and be seen” locations that will play a [...]