San Francisco:The leaders of five major magazine companies—Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium. The announcement was [...]
New York : truTV is revealing its first-ever Super Bowl ad today, giving viewers an early glimpse at how the network will bring NFL fans what they’ve always wanted – six more weeks of football. The Groundhog Day-themed spot – available at http://inr.mediaseed.tv/truTV_37290 – features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the [...]
New York :SmartThingz.com , a leading innovator of fitness and nutrition products based in New York City, attributes part of its recent spike in sales to the controversial Reebok EasyTone ad campaign that focuses leeringly on women’s butts and breasts.
“Our SmartSole Exercise Insole , which helps people burn additional calories while they walk, has always [...]
Wilmington : Who says you can’t own the world’s number one search engine? ShareBuilder from ING DIRECT USA today announced the premiere of an empowering television advertising campaign that encourages every American to invest in their future, even if it’s just a fraction of a share at a time. To launch the new ad, the [...]
Sunnyvale : Kindness is contagious this holiday season. Based on the belief that it doesn’t take a great deal of money or time to spread happiness, today Yahoo! Inc. (NASDAQ:YHOO) announced the launch of a year-end giving campaign called ‘You In?’(TM) designed to inspire a ripple of kindness around the world.
As an extension of its [...]
San Diego :LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones), in partnership with Twentieth Century Fox and Lightstorm Entertainment, has created a multi-faceted marketing campaign tied to the highly anticipated epic adventure film – AVATAR – written and directed by Oscar-winning filmmaker James Cameron (“Titanic”).
LG Mobile Phones has created a marketing campaign that will appeal [...]
San Francisco: Visa Inc. , a Worldwide Olympic Games Sponsor for more than two decades, has announced the global launch of its Olympic-themed marketing campaign for the Vancouver 2010 Olympic Winter Games, Go World. This global campaign, which features television,digital and out-of-home advertising, host market merchant activation programs and usage promotions, enables Visa to connect [...]
Washington :As US prepares to celebrate Veterans Day and honor the brave men and women who serve in our Armed Forces, the Alliance for Climate Protection’s Repower America campaign has released a new television ad featuring veterans and national security leaders in their own voices calling for bold action now on clean energy and climate [...]
Norwalk : KAYAK , the world’s leading travel search engine, launched a national advertising campaign aimed at increasing brand awareness. The effort follows a change in the company’s logo in August.
The campaign includes national television, online and digital outdoor advertising created by new agency of record, Goodby, Silverstein & Partners in San Francisco. The creative [...]
New York : Toshiba and ESPN, two companies built on innovation, have announced a new multi-platform sponsorship ad campaign launching in November and running throughout December of 2010. The campaign, which will promote both Toshiba televisions and laptops, contains digital elements across ESPN.com as well as traditional television spots, in an effort to reach ESPN [...]