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Cheryl Cole returns in L’Oréal Paris False Lash Telescopic campaign
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Cheryl Cole and L’Oréal Paris return to UK screens this week in a new advertisement to support the launch of new L’Oréal Paris False Lash Telescopic mascara.
The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line ‘Off The Scale’....
McCann London launches new campaign to promote The AA’s boiler rescue service
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London: McCann London is behind a realistic new horror film trailer that turns out not to promote the latest British slash flick but The AA’s Home Emergency Response service.
Using the idea that ‘it’s a real nightmare when your boiler breaks down’, the ad uses all the tropes of a promo for a horror movie, introducing...
McCann Digital Israel gets creative with social media timeline for anti-drugs message
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The Israel Anti-Drug Authority (IADA) launched a Facebook campaign, ‘Drugs Set Your Timeline’ on 4th January 2012 to increase awareness in young adults (18-24) of the damages of prolonged drug use. In the first social campaign to harness Facebook Timeline as a medium, the IADA reached out to young adults in their own territory...
Virgin Media launches multi-million pound marketing campaign
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Virgin Media is launching its biggest ever multi-channel marketing campaign as it prepares to double the broadband speeds of over four million UK households.
The campaign by DDB UK uses iconic figures Usain Bolt and Sir Richard Branson to reinforce Virgin Media’s position as the fastest broadband provider in the UK and sees the introduction...
i launches TV ad campaign directed by Howard Greenhalgh
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i, Britain’s fastest growing newspaper, is launching its second phase TV ad campaign in January as the brand further strengthens its position within the newspaper market.
Building on i’s popular TV ad campaign in 2011, which featured Dom Joly and Jemima Khan, the second phase of advertising activity will break on 9th...
FindaProperty.com invests £5 million in bold new “rapping” advertising campaign
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Property website FindaProperty.com has launched a bold new £5 million advertising campaign aimed at cementing its reputation as the most memorable and helpful property website in the UK.
The campaign premiered on January 8, 2012 during ITV’s Dancing on Ice and brings humour and excitement to the search for a new home, featuring...
Brand advocacy and purchase intent remain elevated for a year
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As social media marketers become more and more accountable for the return on investment of their programs, some are also starting to see the long-term results of campaigns that work.
Beginning in summer 2010, BzzAgent, the social media marketing arm of dunnhumby, began studying the immediate and lingering results of several social media...
Beattie McGuinness Bungay ,Art & Graft animations launch new William Hill Casino campaign
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London : ART & GRAFT, the creative animation and live-action studio, has brought the excitement and neon lights of a Las Vegas casino to life in two new ads for William Hill Casino, the online casino.
The studio was commissioned by advertising agency Beattie McGuinness Bungay to direct and produce two 30-second HD ads, which...
Office Concierge debut ad campaign changes the face of London receptionists
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Office Concierge, the 5-star reception management service, has unveiled its first advertising campaign as it sets out on a mission to rid London of rancorous receptionists and surly security guards.
‘Our place is to be your face’, created by Green Cave People, uses a striking visual metaphor to take Office Concierge’s...
Tetra Pak unveils ‘I Am Your Mother’ brand campaign
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Tetra Pak is aiming to reframe consumers’ perceptions, and elevate its status to a trusted and valued brand of packaging, in a new pan-European TV campaign that pays homage to the nurturing mother.
‘I Am Your Mother’, created for Tetra Pak by Green Cave People, uses the theme of motherhood as a metaphor for constant and...