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Unwanted Digital Ads Turn Off US, UK Customers
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Digital has provided new channels for marketers to reach their audiences. But smart devices have also exposed customers to a dramatically increased number of ads and promotions. A January 2012 study by Upstream and YouGov of internet users in the US and UK found that the proliferation of advertising has the potential to annoy consumers, and...
Ad unit size affect display ads’ in-view percentage
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rand advertisers are accustomed to paying for views—both on TV and online. In the digital world, impressions have long served as a proxy for views, but findings from comScore and ad verification solutions company AdSafe Media found that paying for raw impressions is costing brand advertisers money not correlated to effectiveness.
To...
GroupM study: 2011 global internet ad spend hit $85bn for 17% total investment
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Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year and accounting for more than 17 percent of all global measured advertising expenditures, according to a new report from GroupM.
North America led the pack in terms of overall digital ad spending with an estimated $34.5 billion; Asia-Pacific...
Brand Marketers Home In on Online Target Audiences
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Offline branding buys have long centered on gaining access to the greatest number of eyeballs. But with digital’s more precise targeting ability has come a greater emphasis on delivering the right message to the right audience.
In December 2011, 61% of US advertisers and agencies surveyed by ValueClick Media said audience targeting...
64 Percent of UK Online Video Audience Exposed to Video Ads in January
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London : comScore, Inc. has released UK data from the comScore Video Metrix service, showing online video consumption in January 2012. Online video reached 34 million UK internet users, representing 80 percent of the total UK internet audience, with Google Sites ranking as the leading video destination with nearly 30 million unique viewers....
Google to outpace Facebook’s display ad revenues by 2013
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Facebook’s fast-rising ad revenues, all of which come from display advertising, and Google’s strategy to diversify ad revenues and move in on the display market mean that the two web giants will battle for the top spot in US display ad revenues over the next few years.
eMarketer estimates that Facebook eked out a win over Google...
B2B Decision-Makers Diversifying Digital Research
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Business-to-business companies have increased their presence online over the past several years to cater to a growing number of decision-makers turning to the internet for information. Data from Marin Software points to increased competition in the B2B paid search space as a result, evidenced by the fact the average cost per click in the...
Gourmet Ads Spots Advertising Trends for 2012
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New York: Online advertising took significant leaps forward in 2011, and, riding a wave of technological advancements and savvy companies looking at not just click-through rates but actual visitor engagement, should continue to generate positive brand awareness in 2012, according to global food advertising network Gourmet Ads.
"For...