Reston :comScore, Inc. has announced the release of its latest report on the mobile market, Android: Crashing the Smartphone Party. The report provides an overview of the current U.S. mobile environment and offers an in-depth look at how the Android operating system is impacting the market. Among the report’s key findings is that consumer awareness [...]
New York : When you combine mobile, the web, the retail space and out-of-home advertising – then add emerging digital solutions – you have a new and powerful advertising channel, The Outernet. Ogilvy Digital Labs debuted its new space today in Ogilvy’s recently opened headquarters, with a conference showcasing the newest technologies in the digital [...]
London : The GSMA, the body that represents the worldwide mobile communications industry, today announced that it has formally selected comScore to be its measurement partner for the GSMA’s Mobile Media Metrics (MMM) commercial implementation in the U.K. The GSMA, comScore and the five UK operators (Vodafone, Orange, O2, 3 and T-Mobile) have now reached [...]
Discovery Communications is collaborating with FLO TV Incorporated, a wholly owned subsidiary of Qualcomm Incorporated , to bring Discovery Channel’s Shark Week to its award-winning FLO TVTM live mobile TV service. FLO TV’s dedicated Shark Week channel is a mobile destination for cable’s longest running programming event, featuring four full-length premiere programs from this year’s network [...]
Microsoft Corp. has announced that hotel operator Global Hyatt Corp. will launch a mobile advertising campaign that leverages Microsoft’s mobile advertising relationship with Verizon Wireless. The mobile advertising display campaign is designed to drive people to register for the Hyatt Gold Passport frequent guest rewards program and encourage people to visit Hyatt’s new, fully functional [...]
MyMojo, a premier online destination for distribution of digital content including ringtones, full-length music tracks, games, wallpapers, videos, and applications, has released stats relating to its mobile content usage. After compiling and analyzing information on the types of media downloaded, the device the media is downloaded to, and genre preferences related to music, ringtones, and [...]
MWW Group, one of the nation’s top 10 public relations firms, today announced the launch of “M.insight,” an advanced mobile app that delivers real-time news, articles and opinions relevant to public relations, marketing, advertising and social media. M.insight uses public-RSS feeds from a hand-picked group of highly respected blogs and news sites within the industry [...]
Building on its Talk Abroad international calling plan, National Geographic, together with Cellular Abroad, has introduced a new, affordable cell phone service that allows U.S. residents to make and receive international calls using the strength of the country’s largest digital wireless network. This new subscription-free cell phone service provides users with a viable alternative to [...]
Webtel.mobi has partnered with Zooppa, the world’s largest social network focused on user-generated advertising, to offer over $75,000 in cash prizes and recognition at an awards ceremony in Cannes in an international advertising competition. Webtel.mobi’s competition with Zooppa runs from May 14th through July 10th and is expected to generate a large number of viral [...]
Thomson Reuters has announced the launch of a new mobile application for BlackBerry smartphones to better serve its audience of global, on-the-go business professionals. As part of its commitment to multimedia, the organization has been investing in the mobile space since the late 1990s, experimenting with product development and monetization models. “We learned a lot [...]