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Flash sale sites and the fashion industry’s maturing web presence boost sales to young consumers
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As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced luxury goods by 31% in 2011 over the prior year. Generation X followed Gen Y in terms of spending...
The Challenges of Cross-Channel Data Integration
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Increased consumer demand for more personalized and relevant brand experiences has made customer segmentation and targeting an imperative for companies.
According to a November 2011 survey from Acxiom and DIGIDAY, though the majority of US advertisers and agencies were able to identify and segment their customer base, few were capable of...
Murdoch to launch Sun on Sunday next week
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London: News Corporation chairman Rupert Murdoch will unveil the first issue of Sun on Sunday next week, The Telegraph reported.
The widely-anticipated Sunday version of The Sun will be launched Feb 26, News Corporation chief executive Tom Mockridge told the staff.
The announcement Sunday comes after Murdoch, 80, visited the Wapping offices...
“My Dream Interview” Festival Draws Youth to Newspapers
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Newspapers from around the world are invited to participate in a new global journalism experience for youth organised by the World Association of Newspapers and News Publishers (WAN-IFRA) that results in young people interviewing entertainment stars or other public figures – and increased circulation for participating newspapers.
The...
FT reaches 2.2 million people worldwide on a daily basis
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The Financial Times now reaches 2.2 million people worldwide on a daily basis. The latest Average Daily Global Audience (ADGA) figures announced today reveal that more people than ever are consuming FT content in print, online and through mobile devices.
The number of people accessing FT.com daily has surpassed 900,000, showing...
Women watch more traditional television, while men turn to online and mobile video
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The number of hours in the day may not be growing, but the amount of time US consumers spend with media is—thanks to multitasking. The audience’s ability to simultaneously watch TV, text with a friend and browse the web on a tablet (whether they actually pay attention to all three things or not) has meant that, while there are...
Men More Willing to Share Personal Information on Social Media
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Online privacy is a major issue with consumers right now, and users—whether men or women, old or young—have different preferences when it comes to sharing personal information on social media sites.
Market research company uSamp surveyed 600 social media users who visited such sites at least a few times a week. It found that...
Brand Differentiation Continues To Escalate : Brand Keys study
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New York : The discovery of a "Decade of Delight," which describes consumers' key brand expectations was the critical finding in last year's annual Brand Keys(CLEI) conducted by the New York-based brand and customer loyalty and engagement consultancy (www.brandkeys.com). This year, evidence continues to mount that it is...
Coupons, Exclusive Offers Appeal More to Female Luxury Buyers:eMarketer
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Company websites and retail locations are much more important touchpoints for luxury brand consumers than social media sources, according to November 2011 research from customer experience management firm Empathica. And the way luxury buyers interact with these touchpoints sometimes varies by gender.
The survey found, for example, that more...
Correlating Social Media Success with Marketer Usage !
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The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.
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