Home » Story Board You are browsing entries filed in “Story Board”

HowStuffWorks.com launches ‘Keep Asking’ campaign

HowStuffWorks.com launches  ‘Keep Asking’ campaign

HowStuffWorks.com has teamed up with Aaron ‘Wheelz’ Fotheringham, the first person to perform a back flip in a wheelchair and inventor of hardcore sitting, for the return of the highly acclaimed ‘Keep Asking’ campaign. This year’s campaign is designed to demonstrate the power of determination and curiosity, while encouraging people to get smarter.
Fotheringham, who was [...]

July 22 2009 | Posted in Story Board | Read More »

U.S. Health & Human Services and Ad Council Launch Lupus Awareness Campaign

U.S. Health & Human Services and Ad Council Launch Lupus Awareness Campaign

Eighty percent of young women in the United States say they have little or no knowledge of lupus, according to a national online survey released today by the Ad Council.
In an effort to raise awareness of lupus among women who are at greatest risk for the disease, the U.S. Department of Health and Human Services’ [...]

March 31 2009 | Posted in Story Board | Read More »

HomeFinder.com Launches First Print Ad Campaign

HomeFinder.com Launches First Print Ad Campaign

HomeFinder.com has announced the launch of their “Let Homes and People Find Each Other” national print advertising campaign, reflecting the company’s goal of being the most reliable local real estate listings search site. As a result of HomeFinder.com’s exclusive partnership with media leaders Gannett Co Inc. , the McClatchy Company  and Tribune Company, the ads [...]

March 26 2009 | Posted in Story Board | Read More »

K&G Fashion Superstore Launches ‘Fashion without the victim’ Ad Campaign

K&G Fashion Superstore Launches ‘Fashion without the victim’ Ad Campaign

K&G Fashion Superstore has launched a humorous new advertising campaign that touts its selections and prices with a tagline — “Fashion without the victim” – that is aimed squarely at its high priced rivals.
The new campaign includes television, radio, out-of-home and guerilla tactics to help drive home the point that K&G offers the same styles [...]

March 19 2009 | Posted in Story Board | Read More »

DNC launches new TV Campaign “Playing Politics”

DNC launches new TV Campaign  “Playing Politics”

The Democratic National Committee has released a new television ad entitled “Playing Politics” that calls on South Carolina Governor Mark Sanford to stop playing politics with federal job creation and economic recovery funds. The ad, which will begin airing in Columbia on Monday, outlines the deepening economic challenges facing South Carolina’s working families. Despite record [...]

March 14 2009 | Posted in Story Board | Read More »

Playboy TV Launches Broadcast Advertising Campaign

Playboy TV Launches Broadcast Advertising Campaign

Playboy TV, a pioneer in premium television, today announced a new, integrated marketing campaign to support the channel’s upcoming slate of original programming. Introducing the theme “A Better Reality Awaits,” the witty campaign parodies the bland and often boring reality shows on other channels and offers viewers an exciting look at the uncensored world of [...]

March 12 2009 | Posted in Story Board | Read More »

Ford launches television campaign for F-150 Pickup

Ford launches television campaign for F-150 Pickup

Ford has aunched television campaign for its F-150 Pickup truck . The new television ads began airing this week around the country touting the unparalleled safety features that make the 2009 Ford F-150 America’s Safest Truck. The new safety ads continue the straightforward, no-nonsense campaign launched last fall and narrated by actor Denis Leary.
In rapid-fire [...]

March 12 2009 | Posted in Story Board | Read More »

Virgin America Launches ‘Flydealism’ Campaign

Virgin America Launches ‘Flydealism’ Campaign

Virgin America, the new award-winning airline, has announced the launch of a national multi-media “Flydealism” ad campaign based on the real movement surrounding the airline’s fiercely loyal and growing frequent flier base. The Flydealism campaign issues a rallying cry for travelers to join the movement to reinvent the domestic airline experience and ban mediocrity from [...]

March 10 2009 | Posted in Story Board | Read More »

Virgin America Launches ‘Flydealism’ Campaign

Virgin America Launches ‘Flydealism’ Campaign

Virgin America, the new award-winning airline, has announced the launch of a national multi-media “Flydealism” ad campaign based on the real movement surrounding the airline’s fiercely loyal and growing frequent flier base. The Flydealism campaign issues a rallying cry for travelers to join the movement to reinvent the domestic airline experience and ban mediocrity from [...]

March 10 2009 | Posted in Story Board | Read More »

FairTax.org launches Print campaign to educate American Investors

FairTax.org launches Print campaign to educate American Investors

FairTax.org on Monday launched a  full page ad promoting the national retail sales tax that is proposed as a healthy alternative to the income tax system. The full page ad appeared in Investors Business Daily on Monday.
“We have seen the uncertainty, fear and anger in the investor community as stocks have been battered and credit [...]

March 9 2009 | Posted in Story Board | Read More »