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Contextually relevant mobile ads outperform online display ads:eMarketer
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Contextual advertising has long been a staple of many media plans for brand marketers looking to approximate their target audience through aligning their ads with relevant site content.
But beyond improved brand association, maintaining contextual relevancy can greatly improve ad performance. According to contextual ad network Kontera, contextual...
Mobile games see most overall revenue from ads:eMarketer
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Ad-supported mobile content revenues will exceed $1 billion by 2015, eMarketer estimates, with the fastest growth coming from ad support for mobile video.
Last year, US mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Despite...
Pre-Roll, Mobile Top Video Ad Formats for 2012:eMarketer
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Online video has reached critical mass among US internet viewers. eMarketer predicts 169 million people, or 71% of US internet users, will be watching online video each month by the end of 2012.
Such a healthy, sizeable audience can’t help but capture advertiser attention. eMarketer estimates US online video ad spending (not all of...
US Mobile Ad Spending to Top $1 Billion for First Time in 2011
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New York : Spending on mobile advertising—long a bit player in the digital media mix—will top $1 billion in the US for the first time this year as smartphone adoption and rising mobile internet usage have made the market more attractive to advertisers.
Advertisers will spend nearly $1.23 billion on mobile advertising this year...
‘Jesus’ mobile phone ad banned
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This article titled "'Jesus' mobile phone ad banned" was written by Mark Sweney, for guardian.co.uk on Wednesday 7th September 2011 06.11 UTC
The advertising watchdog has banned a mobile phone ad featuring an image of Jesus Christ after receiving almost 100 complaints that it "mocked and belittled" the Christian...
Advertising Expands Reach among UK Mobile and Video Populations
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London :comScore, Inc. has released an analysis of the online advertising market in the United Kingdom across the general population of fixed line Internet users, online video viewers and smartphone users. Among its findings, the analysis shows mobile and video advertising gaining traction in reaching a sizeable percentage of the total...
Adfortel Launches VoiceAds and TuneAds in Austria
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The Netherlands and Vienna : Adfortel and Orange Austria's low cost mobile operator brand Yesss! has launched a new and unique advertising service of which new and existing subscribers can benefit from by listening to short radio-like audio commercials (VoiceAds) and selecting their own favorite call waiting music (TuneAds).
The...
North American Mobile Ad Market Up 17% Driven By 37% Increase in Smartphone Ads
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San Mateo : InMobi, the world's largest independent mobile ad network, revealed its monthly network data analysis findings in its Mobile Insights Report: North American and Global Editions April 2011. The largest and most comprehensive report of its kind is based on data from the InMobi network which currently serves 35 billion monthly...
InMobi, Amobee announce Multi-Million Dollar Mobile Advertising Partnership
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Redwood City : InMobi, the world's largest independent mobile ad network, and Amobee, the world leader in end-to-end mobile advertising solutions and services, today announce a 3-year, multi-million dollar partnership. The scale of the partnership is remarkable and is a clear sign of the massive growth occurring in the mobile advertising...