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Facebook Commerce Holds Promise for Retailers
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Social media and ecommerce have evolved since 1-800-FLOWERS launched the first Facebook storefront in July 2009. Internet users have become more comfortable with online buying on Facebook as they spend more time on the site.
“It is not surprising that shopping and socializing—activities that complement each other in the real...
Social Media Accounts and Conversations on the Rise:eMarketer
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Companies often have several different accounts or pages on social networks like Facebook and Twitter. As these accounts and the interactions with customers on social media increase, program managers must learn to balance the influx and continue to interact with fans.
The Altimeter Group surveyed social media program managers in Q2 2011...
Twitter crashes after 16,000 New Year tweets per second
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London: Social networking site Twitter was out of action for over an hour in Britain after it was overloaded with New Year messages.
The site crashed around 3 p.m. Saturday. It coincided with midnight celebrations in Japan when revellers were sending a record 16,197 tweets per second, the Daily Mail reported Sunday.
The overload meant no...
Google Plus may have 400 mn users by 2012-end
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London: Google's social networking site Google Plus will have more than 400 million users by the end of 2012, a researcher has said.
The website that went public in September has passed the 62 million mark, the Daily Mail said.
American analyst Paul Allen has said 625,000 members were signing up every day, and the number would rapidly...
Yahoo! launches Notifications feature alerting people to social conversations and activity across Yahoo!
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Sunnyvale: Yahoo! Inc, the premier digital media company, today announced it has extended the Facebook integration launched at f8 in September, the news activity feature, to 26 additional Yahoo! sites worldwide, including U.S.-based entertainment experiences omg!, Yahoo! TV, Yahoo! Movies, and Yahoo! Games.
A new social feature, Notifications,...
Social Sign-On Could Be a Boon for Retailers
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Online retailers, as well as other publisher sites that want to encourage visitors to register and sign in as a way to gain information about them, would do well to consider social sign-on, which allows internet users to carry a login from Facebook, Twitter, Google or a similar site elsewhere on the web without having to fill out forms and...
More Latin American companies plan to increase social media use
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Social media is becoming an important part of business around the world, and companies in many regions are planning to increase their use of it in the coming months.
For its “International Business Report,” Grant Thornton LLP spoke to senior executives from across the globe in August and September 2011 to determine how their...
Most Facebook Users Don’t Understand Privacy Settings
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Internet users flock to social media networks to stay in touch with friends and family by sharing messages, photos and more. But when it comes to sharing personal information on these public sites, users expect to be able to share privately with their friends and circles.
A study from online sharing platform Posterous conducted by Harris...
There are very robust social media discussions on blogs: Irfan Kamal
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At Ogilvy & Mather, Irfan Kamal is responsible for helping clients execute digital marketing programs that meet business goals. As senior vice president for digital/social strategy, he has led research initiatives designed to measure the sales impact of social media marketing.
In a conversation with eMarketer principal analyst Debra...
Facebook is the most popular social site when agencies purchase ads
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While advertising and public relations agencies work with client campaigns on social networks, many of these agencies are not taking advantage of advertising for themselves in a social setting.
Digital marketing agency lonelybrand asked senior marketing executives from agencies about their work in social networks and only 17% said their...