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Advanced Use of Mobile for Retail Remains on the Horizon
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Smartphones are turning millions of Americans into mobile shoppers, and retail is the fastest-growing category for mobile content, but retailers still have a long way to go before they make the most of mobile.
When in-store mobile retail solutions firm AisleBuyer surveyed retailers in December, about 20% said they had a mobile app that enabled...
Smartphones Turn Millions More Americans into Mobile Shoppers
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In 2011, US mobile commerce sales (including travel) surged 91.4%, to reach $6.7 billion. Continued strong growth will boost sales to $31 billion in 2015. More smartphone users, greater consumer comfort with mobile shopping and an increasing number of retailers launching mobile sites and apps will all play a part in propelling m-commerce...
Mobile not expected to replace webmail :eMarketer
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With the growth of smartphones and other internet-connected mobile devices, mobile email usage is also experiencing a growth spurt. Due to the rise in mobile email viewership, both webmail and desktop email are experiencing declines in share.
Mobile is not expected to replace webmail or desktop email anytime soon, though. According to email...
Smartphones ,Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
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Reston : comScore, Inc.has released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of devices to consume digital content. The report...
Apple iOS Claims Nearly 60 Percent of Non-Computer Traffic in Brazil
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São Paulo: comScore, Inc. has released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile, tablets, etc.) is growing quickly in Brazil, outpacing many markets. Although non-computer device traffic accounted...