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Three ad formats will get at least 80% of online dollars through 2015
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Tweet As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners and video advertising.
These three formats will make up upwards of 80% of all spending through 2016, eMarketer predicts. Search is and will remain by far the leading format, although its share of...
G2 Joshua bolsters social media capabilities with Alterian
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Following a year of positive change under Tim Hipperson, leading integrated marketing agency, G2 Joshua, has bolstered its social media capabilities with Alterian, a leading international integrated marketing platform provider, by implementing its SM2 service.
The social media monitoring and reporting tool means G2 Joshua will have the ability...
LinkedIn ahead when it comes to non-US revenues
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Twitter’s ad revenue growth will fall from the triple digits last year to “mere” 83% growth in 2012, eMarketer predicts, reaching nearly $260 million worldwide by the end of this year.
The social media service, which is continuing to roll out self-serve ad offerings, will see growth in ad revenues around the world taper...
Adweek names Maxus U.S. Media Agency of the Year
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New York:Maxus, the fastest-growing media services agency in the world (RECMA), has been named Adweek magazine’s “U.S. Media Agency of the Year” for the agency’s spectacular performance in 2011.
At the same time, Maxus was also lauded by Advertising Age as part of the magazine’s annual “Agency A-List”...
MEC Manchester win First4lawyers
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MEC Manchester, a leading media agency, has been assigned by First4lawyers, one of the UK’s leading personal injury law specialists, to handle its media planning and buying for DRTV.
MEC’s first campaign will look to drive calls to First4lawyers from DRTV outreach. With a budget of £6m the new campaign will be targeted...
McCann London brings sports pages to life for NMA
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The Newspaper Marketing Agency (NMA) has unveiled a set of stop-frame animation films that bring to life the sports pages of the UK’s national newspapers and celebrate the strong emotional bond that sports fans have with the National newspapers.
Created by McCann London, the films encourage brands to advertise in the sports pages by...
Kate Moss new face of Mango
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London: Supermodel Kate Moss is the new face of Spanish high street store Mango.
The 38-year-old is the latest celebrity to appear in a campaign for the store, following in the footsteps of Scarlett Johansson, Penelope Cruz and Olivia Palermo, reports femalefirst.co.uk.
"I'm really excited to be working with Mango for S/S (spring-summer)...
Cheryl Cole returns in L’Oréal Paris False Lash Telescopic campaign
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Cheryl Cole and L’Oréal Paris return to UK screens this week in a new advertisement to support the launch of new L’Oréal Paris False Lash Telescopic mascara.
The TV, press and digital campaign, created by McCann London, highlights the lengthening, false lash-effect of the mascara with the line ‘Off The Scale’....
McCann London launches new campaign to promote The AA’s boiler rescue service
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London: McCann London is behind a realistic new horror film trailer that turns out not to promote the latest British slash flick but The AA’s Home Emergency Response service.
Using the idea that ‘it’s a real nightmare when your boiler breaks down’, the ad uses all the tropes of a promo for a horror movie, introducing...
Euro RSCG London wins Ideal Standard pan-European brief
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Ideal Standard International consolidates integrated marketing communications into Euro RSCG London
Ideal Standard International, the leading bathroom solutions provider, has appointed Euro RSCG London to its pan-European communications account following a three way pitch.
Euro RSCG London won the pitch headed up by Ideal Standard’s...